What marketing and PR firms get wrong about ‘influencer marketing’

The mobile and social revolution in digital technology has disrupted traditional media businesses and opened up opportunities for a diverse array of new influencers and audience aggregators. Despite these changes, there's still a place for … [Read more...]

A Step-by-Step Guide to Influencer Marketing For Startups

By Brett Relander In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various … [Read more...]

How A Top 10 Digital Marketing Professional Uses Influencer Marketing to Boost Content

How A Top 10 Digital Marketing Professional Uses Influencer Marketing to Boost ContentToday it is all about strategic marketing. Someone who is more than aware of that need, is Lee Odden, the CEO of TopRank Marketing. He is constantly mentioned in … [Read more...]

The Right Way to Balance Business and Fun in Your Content Marketing

When a brand is new and growing, they tend to be freer—and often more fun and creative—with their content. A young brand's very survival depends upon making a splash, catching attention, and being new and distinctly different. As a brand matures and … [Read more...]

10 of the Best Influencer Marketing Tools

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, … [Read more...]

2017 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they'll focus their social media efforts. This industry … [Read more...]

The Best Influencer Marketing Tools of 42 Industry Experts

Are you ready to improve your influencer marketing campaigns with the best influencer marketing tools? Maybe you need help finding and connecting with relevant influencers. Or you want to organize your campaigns better, and automate your influencer … [Read more...]

4 Content Marketing Lessons to Learn from Netflix

Skip Advertisement This ad will close in seconds... This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information … [Read more...]

3 Steps to Creating Scalable, Quality Content with Influencer Marketing

A woman walks into a retail store and looks around, not finding what she's there for. She approaches a sales associate and asks, "Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your … [Read more...]

8 Reasons Your Business Needs Content Marketing Now

According to research, 80% of people prefer a series of articles versus an advertisement; 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product … [Read more...]