How to Interview: Content Marketing Like a Journalist

My first job was, in many respects, a content marketing dream. Our primary product was video content that could be repurposed and shared in a thousand ways, creativity was valued as a primary resource company-wide, and I had regular access to … [Read more...]

8 Step Checklist to Implement a Winning Content Marketing Strategy [Infographic]

Do you need help planning and implementing your content marketing strategy? Would you like to know how to create content that will resonate with your potential customers? Consistently generating share-worthy content isn't easy, especially if you are … [Read more...]

11 Content Marketing Tips to Build Your B2B Business

As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you'll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things … [Read more...]

Four Content Marketing Myths, Debunked

You can watch the full livestream here, but if you're pressed for time, we've compiled some of the biggest misconceptions they addressed (and what you should be thinking about instead). Creating content is essential, and 10 years ago, it might have … [Read more...]

10 Things You Should Know About Influencer Marketing

It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. . But only when done correctly. . If you are thinking about taking advantage of this powerful marketing channel, here are … [Read more...]

What Is Email Marketing?

When people talk about content marketing, others usually assume they're referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? … [Read more...]

Content Curation Official Guide

But it's ok. I can empathize with these entrepreneurs. I can see why they say what they say, and why they promote and market their technologies as miracle time-saving machines.They are just trying to achieve what they see as their key goal: making … [Read more...]

Here’s How Videos help in Social Media Marketing

Videos are the richest and most engaging communication medium today. Online videos are becoming a key means for people to satisfy their need for discovery, information and entertainment. They are one of the most profitable and widely used digital … [Read more...]

Emojify Your Email Marketing

Originating in Japanese mobiles in 1990s and finally Apple joining the craze around 2007. Whether you'd like to admit it or not we have been lured into the world of emoji so much so that it spilled from phones into merchandise, movies (that's right, … [Read more...]

5 Unexpected Lessons in Influencer Marketing That I’ve Learned As A Food Industry CEO

You'll hear a lot about influencer marketing as the CEO of your company. You'll find that most online media articles and discussion about the topic are from influencer marketers and agencies, particularly when it comes to ROI and results. It can be … [Read more...]