What Your Content Marketing ROI Report Should Look Like

Kevin Kononenko, growth marketer for Databox, shares how the app can help marketers truly track content marketing ROI during each stage of the inbound marketing funnel. Have you ever sat back and wondered, "Why the heck am I creating this content in … [Read more...]

Study: 39% of marketers will increase influencer marketing budgets in 2018

In "The State of Influencer Marketing 2018," a survey of 181 marketers released today by content marketing platform Linqia and made available to Marketing Dive, 86% of marketers reported using influencer marketing in 2017 — and, of those, 92% said it … [Read more...]

The Top Influencer Marketing Trends and Challenges of 2018

Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer … [Read more...]

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors-right? Well it's 2018 and not much of the same logic applies today. With 30% … [Read more...]

5 Content Marketing Ideas for February 2018

Valentine's Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales. Valentine's Day spending often includes dinner … [Read more...]

The Top Influencer Marketing Trends and Challenges of 2018

Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer … [Read more...]

24 Content Marketing Predictions for 2018

Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. … [Read more...]

How Email Marketing Automation Can Help You Conquer Lead Generation

Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It's a simple way to connect with users, create calls to action, and foster prospects down the funnel. Combining your email marketing campaign with marketing … [Read more...]

18 Digital Strategy Tips to Consider for 2018

As we kick off 2018, now's a good time for companies to take a look at their digital strategies and try out a few New Years resolutions. Recently at Ignite Academy, we've been talking a lot about the importance of building a solid strategy. To get … [Read more...]

The Road Ahead for Influencer Marketing: 2018 and Beyond

Influencer marketing has expanded exponentially over the past several years -- it's now four times its size just two years ago. As such, the industry has evolved from a promising marketing tactic to an essential part of many marketing budgets; today, … [Read more...]