Influencer Marketing Tips for Small Businesses

2017 End of Year Social Audit As a business owner, it can take a significant amount of time and money to deal with all the nuances of digital marketing. Generating engagement, follows, clicks, impressions, and likes; boosting posts, promoting … [Read more...]

5 Signs it’s Time for an Email Marketing Makeover

These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it's nearly push-button simple to do, doesn't mean it always gets the results you want. And if your beautifully-designed, … [Read more...]

Why marketers are disillusioned with social media marketing

The number one social media challenge for marketers according to Mary Meeker's 2017 report is measuring ROI (61%). Why are so many marketers finding social ROI challenging? As marketers have leapt into social media they've been keen to embrace new … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]

How to Better Spend Your Social Media Marketing Budget [Infographic]

Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%. However, 86% of marketers still want to learn how to more accurately measure social ROI. Finding the ROI … [Read more...]

2018 Spending Trends in Influencer Marketing – Fanatics Media

posted at:14 33 Influencer Marketing Marketing Trends. For the last year or two, you can't go anywhere without hearing about influencers and the incredible power they wield as marketers. When it comes to influencer marketing spending, 2018 is going … [Read more...]

10 Social Media Marketing Thought Leaders to Follow on Twitter

Are you following thought leaders who challenge, inspire and impact your thinking daily?Well, you should be. If you aren't already following these 10 thought leaders, you should add them to your respective Twitter feeds.Jeff Bullas: @jeffbullas 7 … [Read more...]

5 Ways Hotels Can "Check In" More Guests with Social Media Marketing

Hotels and resorts can drive exceptional results with a well-developed and aligned social media strategy. Once such businesses understand the power of social media, and how it can affect the guest experience, they usually find that they are natural … [Read more...]

7 Ways to Use Emojis in Social Media Marketing

If you're not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language. But the danger in dismissing emojis out of hand is that your customers … [Read more...]

Content Marketing & Technical SEO Tips

In 2016, Google reported that 20% of the queries it gets today are voice searches. (Source: SearchEngineLand). Around the same time, Mary Meeker shared a prediction that by 2020, 50% of searches will be voice or visually based. (Source: Recode). If … [Read more...]