Why Your Content Marketing Team Needs a Developer

Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you may benefit by making a developer your next … [Read more...]

How to Outsource Your Content Marketing While Still Maintaining Quality

Content marketing is massive. If you really want to reach a lot of readers, your content production has to be massive. Think social media posts, blog posts, email marketing content, website landing pages, and so much more. How is one person supposed … [Read more...]

7 Things to Avoid When Creating an Influencer Marketing Strategy

Can you imagine having the ability to make other people buy things just by posting on social media? That's exactly what influencers do. Think of the last time you bought something because of a testimonial from someone well-known. That's influencer … [Read more...]

5 Ways Most Marketers Misunderstand Influencer Marketing

Influencer marketing has become one of, if not the most powerful, tool in a marketing team's toolbox today. With the majority of brands using this new technique in 2016, it's not expected to disappear anytime soon. In fact, research shows that it's … [Read more...]

Influencer Marketing: How to Identify Your Target Influencers

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can't think … [Read more...]

How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you'll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. How to Measure … [Read more...]

3 reasons content is still king in the age of influencer marketing

Is influencer marketing really the be-all, end-all for reaching new audiences? John Hall, co-founder of Influence & Co. shared his insight on this trend. . Is there a better way to market your brand than to have Kim Kardashian West or her family … [Read more...]

5 B2B Experts Expose Keys To Influencer Marketing Measurement In Technology Organizations

Influencer marketing has become top of mind for every CMO, not just in consumer facing brands, but in B2B technology organizations as well. In fact, among the business technology brands recently surveyed for the report Influence 2.0, 77% rate … [Read more...]

Influencer Marketing: Where are Your Target Audience Being Influenced?

Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase. We know influener marketing is, why we're doing it and . Based off of this we've created our … [Read more...]

5 Brands That Prove Live Video Is The Future of Content Marketing

By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide. Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing … [Read more...]