Mike’s experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

6 Tips For Email Marketing Success This Holiday Season

Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You've got a choice with your brand: to embrace holiday marketing or to … [Read more...]

Niche or reach: the power of influencer marketing

by Bijal Shah, corporate marketing director, Digital Remedy Marketing isn't just for the big dogs anymore. The introduction of new, accessible channels in the last decade have revolutionized the industry — TV replaced by video ads, e-mail taking over … [Read more...]

6 simple steps to execute successful influencer marketing campaigns

Communicators know that building long-term trust is crucial. Trust previously derived from high-quality marketing materials and effective sales teams; now it comes from third-party influencers that sales teams never meet. According to one study, … [Read more...]

Email marketing platform SendGrid prices upsized IPO at $16, above the range

SendGrid, which provides a cloud-based platform for automated emails and marketing campaigns, raised $131 million by offering 8.2 million shares at $16, above the range of $13.50 to $15.50. SendGrid plans to list on the NYSE under the symbol SEND. … [Read more...]

Is Your Social Media Marketing Working? Here’s How to Track Your Social Media Efforts

Do you ever wonder if your social media efforts are amounting to anything? Learn how to measure your social media efforts.Subscribe here to learn more of my secret social media tips: https://www.youtube.com/subscription_...Find me on Facebook: … [Read more...]

Influencer Marketing 101: How to Select the "Right" Influencer for Your Brand by @DrRKayGreen | She Owns It

by Dr. R. Kay Green | Featured Contributor With consumers getting wearier of traditional marketing every year, more and more companies are turning to influencer marketing to reach people in a more authentic, organic way. By definition, influencers … [Read more...]

SEO Metrics 101: How to Measure Your Search Engine Optimization Efforts

Do you wonder whether or not your SEO is even gaining traction? Here are a few simple ways to measure your SEO progress. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_...Find me on Facebook: … [Read more...]

4 Fixes for More Effective Content Marketing

The myth of content marketing runs deep. We still think that if we build it, they will come. But we've proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content … [Read more...]

3 simple rules for effective email marketing

Email marketing is a cost-efficient way to promote your business and connect with clients past, present and potential. The beauty of email marketing is that it reaches a wide audience at a negligible cost and can be curated for nearly any occasion. … [Read more...]

10 Influencer Marketing Tips to Reach New Audiences

Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences because they're well-respected in the industry. It's built on hard work, passion, and excellent … [Read more...]