Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.

Here Are 5 Things You Need To Know Before Investing In Influencer Marketing

in Influencer Marketing. Five years ago, influencer marketing wasn't even an industry. Now, digital ad spending is about to hit $72.09 billion and a whopping 57 percent of beauty and fashion companies are using influencers as part of their marketing … [Read more...]

How to Create a Social Media Marketing Plan in 6 Steps

Blog / Social So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch. Put simply, every action you take on social … [Read more...]

How to do influencer marketing right on Instagram

The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends are "real" and here to stay from the fads that will … [Read more...]

6 B2B Content Marketing Mistakes That Inhibit Success

Ever since we were children, we've been told to learn from our mistakes. It's a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member of the content marketing team here at … [Read more...]

Social Media Marketing for Link Building: Top Tactics & Strategies

The role of social media marketing in SEO isn't that obvious. Some people feel skeptical about social signals affecting Google's rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these … [Read more...]

Three Cs of Social Selling Success! Content, Curation and Community

Social Selling is all the rage and if not already, will very soon be the 'go to' methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team … [Read more...]

How to Use Your Content Marketing Strategy to Write a Book

Joe Pulizzi said it best when he wrote, "a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry." Writing and publishing a book can provide substantial value to your … [Read more...]

5 Things That Scare People Away From B2B Content Marketing

Are you interested in becoming a B2B content marketing expert but aren't quite sure where to start? Does just the thought of creating a blog post or sharing your content on Twitter leave you in a cold sweat?It's time to conquer your fears and show … [Read more...]

How Much Should You Really Be Spending on Influencer Marketing?

As more and more companies consider investing in influencer marketing, the question that repeatedly arises at conferences, dinners and client meetings is: How much should I spend on influencer marketing? And, not only that, but how much do I need to … [Read more...]

9 Content Marketing Trends to Look Forward to in 2018

Organizations that have made consistent and sound investments in content marketing in recent years are reporting those investments paying dividends. That's what the latest data from CMI is showing us. According to the 2017, more than 60% of B2B … [Read more...]