Content Marketing: What Does ‘Quality Content’ Really Mean?

Have you heard the good news about quality content? It's the latest innovation that's sweeping the nation. It's going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is … [Read more...]

8 of The Best Social Media Marketing Tips We’ve Got

Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social media marketing tips you can use to grow your business and improve sales. 1. Develop … [Read more...]

5 Ways the Twitter Purge Impacts Search & Social Media Marketing

Twitter announced they were locking suspicious accounts and removing them from follower counts. The move was designed to increase trust in the service.The purge will be ongoing for several days and will become the new normal as Twitter increases how … [Read more...]

5 Quick Ways to Succeed with Social Media Marketing

If you're reading this, we're almost 99.99% sure you've heard the phrase, "if you're not online, you don't exist." That phrase could apply to individuals or organizations nowadays. We rely on our technology to drive our personal lives as much as our … [Read more...]

An open letter to Keith Weed: Axing fake followers won’t fix influencer marketing

Credit: Illustration by Tam Nguyen/Ad Age Keith Weed intentions were good last week when he said Unilever would no longer work with influencers that buy followers. The influencer industry should be delighted that it's being recognized by the chief … [Read more...]

Explode Your Social Media Marketing in 2016 with These 4 Hot Trends

"In-the-moment", one click, instant, and privacy protection are all words and topics that will define social media marketing in 2016. I want to make sure we are all on topic and on trend with our business social media plan as we head into a new year. … [Read more...]

Celebrity Influencer Marketing Is Dead, Report Says–Real Employees And Customers Are Better

While many (including me) have heralded influencer marketing as one of the Holy Grails of effective public relations, a new report from Sprout Social suggests that celebrity influencers are rapidly losing their power. But before you hang up the … [Read more...]

A How-to Guide for Influencer Marketing on Instagram [Infographic]

Instagram now has more than a billion active users, while Instagram Stories is up to 400 million daily actives, making it the fastest growing social platform, with a growing amount of influence. But the visual and creative focus of the platform can … [Read more...]

IZEA Signs Definitive Agreement to Acquire Leading SaaS Influencer Marketing Platform TapInfluence

ORLANDO, FL and MOUNTAIN VIEW, CA (July 12 , 2018) - IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced it has reached a definitive … [Read more...]

10 Common Reasons Why Influencer Marketing Campaigns Fail

In today's over-communicated, advertising-wary digital landscape, businesses need to find alternative strategies for generating brand exposure, website traffic, and conversions, and influencer marketing is often just what's needed. Done right, … [Read more...]