Here Are 5 Things You Need To Know Before Investing In Influencer Marketing

in Influencer Marketing. Five years ago, influencer marketing wasn't even an industry. Now, digital ad spending is about to hit $72.09 billion and a whopping 57 percent of beauty and fashion companies are using influencers as part of their marketing … [Read more...]

How to Create a Social Media Marketing Plan in 6 Steps

Blog / Social So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch. Put simply, every action you take on social … [Read more...]

How to do influencer marketing right on Instagram

The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends are "real" and here to stay from the fads that will … [Read more...]

6 B2B Content Marketing Mistakes That Inhibit Success

Ever since we were children, we've been told to learn from our mistakes. It's a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member of the content marketing team here at … [Read more...]

Social Media Marketing for Link Building: Top Tactics & Strategies

The role of social media marketing in SEO isn't that obvious. Some people feel skeptical about social signals affecting Google's rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these … [Read more...]

Three Cs of Social Selling Success! Content, Curation and Community

Social Selling is all the rage and if not already, will very soon be the 'go to' methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team … [Read more...]

How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you'll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. How to Measure … [Read more...]

3 reasons content is still king in the age of influencer marketing

Is influencer marketing really the be-all, end-all for reaching new audiences? John Hall, co-founder of Influence & Co. shared his insight on this trend. . Is there a better way to market your brand than to have Kim Kardashian West or her family … [Read more...]

5 B2B Experts Expose Keys To Influencer Marketing Measurement In Technology Organizations

Influencer marketing has become top of mind for every CMO, not just in consumer facing brands, but in B2B technology organizations as well. In fact, among the business technology brands recently surveyed for the report Influence 2.0, 77% rate … [Read more...]

Influencer Marketing: Where are Your Target Audience Being Influenced?

Finally, we've reached a point in our influencer marketing blog post series where we can really start getting to it- for the lack of a better phrase. We know influener marketing is, why we're doing it and . Based off of this we've created our … [Read more...]