Social media monitor Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, a social media monitoring company has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond Seed stage and was in effect bootstrapped by its founders. The acquisition adds an important arrow into Brandwatch’s quiver, which raised a $33M C-round war chest in 2015 for just such a move.

Link: Social media monitor Brandwatch acquires content marketing platform BuzzSumo
via techcrunch.com

About Michael Stuart

Mike’s experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.