6 B2B Content Marketing Mistakes That Inhibit Success

Ever since we were children, we've been told to learn from our mistakes. It's a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member of the content marketing team here at … [Read more...]

How to Use Your Content Marketing Strategy to Write a Book

Joe Pulizzi said it best when he wrote, "a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry." Writing and publishing a book can provide substantial value to your … [Read more...]

How Much Should You Really Be Spending on Influencer Marketing?

As more and more companies consider investing in influencer marketing, the question that repeatedly arises at conferences, dinners and client meetings is: How much should I spend on influencer marketing? And, not only that, but how much do I need to … [Read more...]

How E-Commerce Brands Can Leverage Influencer Marketing for More Sales

It's now well known that influencers can help raise brand awareness, drive engagement, and boost conversions. Almost 40 percent of Twitter users have even made purchases after seeing an influencer tweet about a product. So it's only natural that … [Read more...]

Why Your Content Marketing Team Needs a Developer

Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you may benefit by making a developer your next … [Read more...]

How to Outsource Your Content Marketing While Still Maintaining Quality

Content marketing is massive. If you really want to reach a lot of readers, your content production has to be massive. Think social media posts, blog posts, email marketing content, website landing pages, and so much more. How is one person supposed … [Read more...]

7 Things to Avoid When Creating an Influencer Marketing Strategy

Can you imagine having the ability to make other people buy things just by posting on social media? That's exactly what influencers do. Think of the last time you bought something because of a testimonial from someone well-known. That's influencer … [Read more...]

5 Ways Most Marketers Misunderstand Influencer Marketing

Influencer marketing has become one of, if not the most powerful, tool in a marketing team's toolbox today. With the majority of brands using this new technique in 2016, it's not expected to disappear anytime soon. In fact, research shows that it's … [Read more...]

Influencer Marketing: How to Identify Your Target Influencers

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can't think … [Read more...]

How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you'll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. How to Measure … [Read more...]