6 Tips For Email Marketing Success This Holiday Season

Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You've got a choice with your brand: to embrace holiday marketing or to … [Read more...]

6 simple steps to execute successful influencer marketing campaigns

Communicators know that building long-term trust is crucial. Trust previously derived from high-quality marketing materials and effective sales teams; now it comes from third-party influencers that sales teams never meet. According to one study, … [Read more...]

Email marketing platform SendGrid prices upsized IPO at $16, above the range

SendGrid, which provides a cloud-based platform for automated emails and marketing campaigns, raised $131 million by offering 8.2 million shares at $16, above the range of $13.50 to $15.50. SendGrid plans to list on the NYSE under the symbol SEND. … [Read more...]

SEO Metrics 101: How to Measure Your Search Engine Optimization Efforts

Do you wonder whether or not your SEO is even gaining traction? Here are a few simple ways to measure your SEO progress. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_...Find me on Facebook: … [Read more...]

4 Fixes for More Effective Content Marketing

The myth of content marketing runs deep. We still think that if we build it, they will come. But we've proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content … [Read more...]

3 simple rules for effective email marketing

Email marketing is a cost-efficient way to promote your business and connect with clients past, present and potential. The beauty of email marketing is that it reaches a wide audience at a negligible cost and can be curated for nearly any occasion. … [Read more...]

Influencer Marketing Tips for Small Businesses

2017 End of Year Social Audit As a business owner, it can take a significant amount of time and money to deal with all the nuances of digital marketing. Generating engagement, follows, clicks, impressions, and likes; boosting posts, promoting … [Read more...]

5 Signs it’s Time for an Email Marketing Makeover

These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it's nearly push-button simple to do, doesn't mean it always gets the results you want. And if your beautifully-designed, … [Read more...]

Why marketers are disillusioned with social media marketing

The number one social media challenge for marketers according to Mary Meeker's 2017 report is measuring ROI (61%). Why are so many marketers finding social ROI challenging? As marketers have leapt into social media they've been keen to embrace new … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]