IZEA Signs Definitive Agreement to Acquire Leading SaaS Influencer Marketing Platform TapInfluence

ORLANDO, FL and MOUNTAIN VIEW, CA (July 12 , 2018) - IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced it has reached a definitive … [Read more...]

10 Common Reasons Why Influencer Marketing Campaigns Fail

In today's over-communicated, advertising-wary digital landscape, businesses need to find alternative strategies for generating brand exposure, website traffic, and conversions, and influencer marketing is often just what's needed. Done right, … [Read more...]

How Kraft Heinz Combined Video Ads With Influencer Marketing to Drive Mac & Cheese Sales

How does a clever video marketing campaign and strong influencer marketing partnership help boost sales? Just ask Michelle St. Jacques, Kraft Heinz's Head of Brand & Innovation. In 2017, Kraft Heinz launched a marketing campaign that garnered over … [Read more...]

Influencer marketing platform Buzzoole introduces automated reporting on Instagram Stories

Influencer marketing platform Buzzoole has launched a new integration with Instagram that will allow brands to monitor 'stories-based' influencer marketing campaigns.The platform, owned by Facebook, recently reached one billion monthly users and … [Read more...]

7 costly social media marketing mistakes

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any … [Read more...]

Content Marketing: 13 Types of Content That Drive Traffic

Visit websites of your top competitors. You’ll see content. If you don’t see lots of content on the site of your top competitors, it could be that you’re in a rare niche where competition is zero. But I doubt that’s the case. Every niche has at least … [Read more...]

Be in the Know: Social Media Marketing Stats 2018

Social media marketing is today's way of advertising one's brand. Gone are the days when getting banners/pamphlets printed for your business was enough. The contemporary marketers have to fret for several other things, connection with users being the … [Read more...]

Why influencer marketing is even more vital for B2B Marketers

Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit. A recent study found that 75% of marketers are … [Read more...]

How to Build a Personal Brand with Content Marketing

Your ideal clients are often looking online for help - they're not only asking questions in Google, but they're also going to other platforms for answers. In other words, they're searching for your expertise. . Assisting people with their most … [Read more...]

Clorox Is Leaning Into Influencer Marketing and In-House Creative to Better Connect With Consumers

With the half-year mark rapidly approaching, the Clorox Company's marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation.Clorox's brands, which include Pine-Sol, Glad, and of … [Read more...]