6 Tips For Email Marketing Success This Holiday Season

Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You've got a choice with your brand: to embrace holiday marketing or to … [Read more...]

Influencer Marketing 101: How to Select the "Right" Influencer for Your Brand by @DrRKayGreen | She Owns It

by Dr. R. Kay Green | Featured Contributor With consumers getting wearier of traditional marketing every year, more and more companies are turning to influencer marketing to reach people in a more authentic, organic way. By definition, influencers … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

The A-Z guide to influencer marketing

Ninety-five percent of consumers trust recommendations from others — even people they don't know — over branded content. That statistic alone supports the value in developing an influencer marketing program, but if you're like most marketers and … [Read more...]

Top Brands Share Secrets to Successful Influencer Marketing [Video]

Influencer marketing has become one of the most powerful tools in outreach, and many of the world's biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this … [Read more...]

Three Ways Social Media Marketing Can Boost SEO

Although search engines such as a Google, Yahoo, and Bing do not allow signals from popular social media sites to directly impact the search ranking of a brand, there is no doubt that a good social media marketing strategy can have a positive effect … [Read more...]

Why Are Smart Brands Investing in Content Curation?

Content works. Write more! Now more! Sound familiar? That's why we're living in a world that is overcome with content - can you think of a topic that isn't being written about? Now, more than ever, there's a need for people who curate great content. … [Read more...]

Convince and Convert: Social Media Consulting and Content Marketing Consulting

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social's prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

Live Oct 24! AMA with Joei Chan, Content Marketing Manager at Mention

Joei (@joeei) is the Content Marketing Manager at Mention, a web and social media monitoring tool that helps any brand listen to and analyze what's said about them, their competitors, and industry, anywhere online. She's also the Head of Acquisition … [Read more...]