How E-Commerce Brands Can Leverage Influencer Marketing for More Sales

It's now well known that influencers can help raise brand awareness, drive engagement, and boost conversions. Almost 40 percent of Twitter users have even made purchases after seeing an influencer tweet about a product. So it's only natural that … [Read more...]

5 Ways Most Marketers Misunderstand Influencer Marketing

Influencer marketing has become one of, if not the most powerful, tool in a marketing team's toolbox today. With the majority of brands using this new technique in 2016, it's not expected to disappear anytime soon. In fact, research shows that it's … [Read more...]

3 reasons content is still king in the age of influencer marketing

Is influencer marketing really the be-all, end-all for reaching new audiences? John Hall, co-founder of Influence & Co. shared his insight on this trend. . Is there a better way to market your brand than to have Kim Kardashian West or her family … [Read more...]

5 B2B Experts Expose Keys To Influencer Marketing Measurement In Technology Organizations

Influencer marketing has become top of mind for every CMO, not just in consumer facing brands, but in B2B technology organizations as well. In fact, among the business technology brands recently surveyed for the report Influence 2.0, 77% rate … [Read more...]

5 Brands That Prove Live Video Is The Future of Content Marketing

By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide. Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing … [Read more...]

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to … [Read more...]

The Data-Driven Marketer’s Guide to Influencer Marketing

Influencer marketing is the talk of the town right now. Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right? And to take a step back, what is … [Read more...]

8 Most Important Content Marketing Rules for Startups

Content marketing gives you a vital opportunity to build the authority of your brand and increase its reach. In essence, this practice gives you a chance to publish content that meets the real-world problems of your prospects and customers while … [Read more...]

How E-Commerce Brands Can Leverage Influencer Marketing for More Sales

It's now well known that influencers can help raise brand awareness, drive engagement, and boost conversions. Almost 40 percent of Twitter users have even made purchases after seeing an influencer tweet about a product. So it's only natural that … [Read more...]

3 Top Influencer Marketing Campaigns

The world of marketing continues to get flipped on its head — and businesses that are turning to celebrities, public figures or online personalities to market their products and services are attracting high-quality customers in a more widespread, … [Read more...]