Here Are 5 Things You Need To Know Before Investing In Influencer Marketing

in Influencer Marketing. Five years ago, influencer marketing wasn't even an industry. Now, digital ad spending is about to hit $72.09 billion and a whopping 57 percent of beauty and fashion companies are using influencers as part of their marketing … [Read more...]

5 Things That Scare People Away From B2B Content Marketing

Are you interested in becoming a B2B content marketing expert but aren't quite sure where to start? Does just the thought of creating a blog post or sharing your content on Twitter leave you in a cold sweat?It's time to conquer your fears and show … [Read more...]

5 B2B Experts Expose Keys To Influencer Marketing Measurement In Technology Organizations

Influencer marketing has become top of mind for every CMO, not just in consumer facing brands, but in B2B technology organizations as well. In fact, among the business technology brands recently surveyed for the report Influence 2.0, 77% rate … [Read more...]

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to … [Read more...]

Make an Impact: Intelligent Social Media Marketing

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on - that's a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return … [Read more...]

Content Marketing Best Practices for Small Businesses

Content Distribution, Content Promotion. Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company's visibility online, but … [Read more...]

3 Top Influencer Marketing Campaigns

The world of marketing continues to get flipped on its head — and businesses that are turning to celebrities, public figures or online personalities to market their products and services are attracting high-quality customers in a more widespread, … [Read more...]

5 Essential Social Media Marketing Tips

5 Essential Social Media Marketing TipsStarting a new business is exciting. It's also challenging and can cause a lot of headaches. If you do not follow a well-structured business plan, then there's a chance that your efforts may go to waste. When it … [Read more...]

How to Change the Game With Influencer Marketing

Influencer marketing has captured the hearts and minds of entrepreneurs all over the world. The realization that we can use other people's platforms to build our business has quickly become a go-to strategy for most small, medium, and large … [Read more...]

The Three Different Forms of Social Media Marketing (and How to Use Them)

Social media marketing seems like it's the marketing technique du jour. And it makes sense. population is on social media platforms every single day. On top of that, there are more than two billion on Facebook. Meaning there's huge potential to tap … [Read more...]