3 simple rules for effective email marketing

Email marketing is a cost-efficient way to promote your business and connect with clients past, present and potential. The beauty of email marketing is that it reaches a wide audience at a negligible cost and can be curated for nearly any occasion. … [Read more...]

Influencer Marketing Tips for Small Businesses

2017 End of Year Social Audit As a business owner, it can take a significant amount of time and money to deal with all the nuances of digital marketing. Generating engagement, follows, clicks, impressions, and likes; boosting posts, promoting … [Read more...]

5 Ways Hotels Can "Check In" More Guests with Social Media Marketing

Hotels and resorts can drive exceptional results with a well-developed and aligned social media strategy. Once such businesses understand the power of social media, and how it can affect the guest experience, they usually find that they are natural … [Read more...]

5 Content Marketing Tools You Can Use To Grow Your Business

By Jared Atchison, co-founder of WPForms. Looking to level up your content marketing program to grow your business? Creating a successful strategy can be time-consuming. However, by adding the right tools to your arsenal, you can save your money and … [Read more...]

How to Make Your Content Marketing More Trustworthy in a Post-Truth World

Fake news. Clickbait. Sensationalism and misinformation. Americans are experiencing a plague of untrustworthy content, and content marketing isn't immune to the disease. These days, people are confused, skeptical, frustrated, and wary about the … [Read more...]

4 Fundamental Tips to Help Maximize Your Social Media Marketing Process

There's no ignoring social media in 2017 - it's how we find, research and interact with businesses. And, social media isn't going anywhere. If anything, its usage is only growing. I'm sure you know you need a social media strategy, but where are you … [Read more...]

What 10 Years of Content Marketing Did for This Startup

True believers say content marketing has enormous long-term benefit. Skeptics say it's just the latest marketing fad. As a startup or small business, do you go all in or go another route? If you're not sure whether content marketing is for you, … [Read more...]

Three Ways Social Media Marketing Can Boost SEO

Although search engines such as a Google, Yahoo, and Bing do not allow signals from popular social media sites to directly impact the search ranking of a brand, there is no doubt that a good social media marketing strategy can have a positive effect … [Read more...]

How to Use Influencer Marketing to Amplify Your Message

Wondering if social media influencers can increase your company's reach? Looking for tips to find and evaluate potential influencers for a professional fit? In this article, you'll discover how all businesses, even B2Bs, can partner with influencers … [Read more...]

Why Are Smart Brands Investing in Content Curation?

Content works. Write more! Now more! Sound familiar? That's why we're living in a world that is overcome with content - can you think of a topic that isn't being written about? Now, more than ever, there's a need for people who curate great content. … [Read more...]