What is Internet Marketing? Your Guide to Today’s Online Marketing

Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.But what is internet marketing, really? Defining Internet Marketing Also called online marketing, internet marketing is the process of … [Read more...]

14 Great Content Marketing Tools You’ve Got to Try In 2018

Content marketing is an ever evolving process, but it remains one of the most effective means of branding and promoting a business available today. It's also a time consuming activity that warrants an entire team dedicated 100% to the task. … [Read more...]

How Email Marketing Automation Can Help You Conquer Lead Generation

Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It's a simple way to connect with users, create calls to action, and foster prospects down the funnel. Combining your email marketing campaign with marketing … [Read more...]

18 Digital Strategy Tips to Consider for 2018

As we kick off 2018, now's a good time for companies to take a look at their digital strategies and try out a few New Years resolutions. Recently at Ignite Academy, we've been talking a lot about the importance of building a solid strategy. To get … [Read more...]

How Your Small Businesses Can Benefit From Social Influencer Marketing

Do you think social influencer marketing is for small businesses like mine?Of course, it is!But, why is Kim Kardashian going to promote my product on her Instagram?She's not going to.Who, then?There are influencers in every niche with a sizeable … [Read more...]

6 Big Benefits of Using Influencer Marketing in Your Social Strategy

Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an … [Read more...]

Influencer Marketing is About to Evolve the Market for Business Organization

Influencer Outreach. Within a few years, influencer marketing has gone from being the minor expense in a brand's online marketing budget to a personal digital marketing category. In the upcoming year, the marketing space for influencers will expand. … [Read more...]

The Zen of Content Marketing: Higher Consciousness, Better Performance

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us … [Read more...]

Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

Every marketer knows social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. However, along with everything else in inbound, social media is constantly changing. Just take a … [Read more...]

8 Tips to Create a Successful Influencer Marketing Campaign

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. The response was overwhelming -- so many business owners and CMOs reached out to me with … [Read more...]