4 Fixes for More Effective Content Marketing

The myth of content marketing runs deep. We still think that if we build it, they will come. But we've proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content … [Read more...]

10 Social Media Marketing Thought Leaders to Follow on Twitter

Are you following thought leaders who challenge, inspire and impact your thinking daily?Well, you should be. If you aren't already following these 10 thought leaders, you should add them to your respective Twitter feeds.Jeff Bullas: @jeffbullas 7 … [Read more...]

Content Marketing & Technical SEO Tips

In 2016, Google reported that 20% of the queries it gets today are voice searches. (Source: SearchEngineLand). Around the same time, Mary Meeker shared a prediction that by 2020, 50% of searches will be voice or visually based. (Source: Recode). If … [Read more...]

Convince and Convert: Social Media Consulting and Content Marketing Consulting

The holiday season is officially here. Let the e-commerce games begin! As we have seen over the past few years, e-commerce sales are on the rise. This 2017 holiday season, online sales are projected, yet again, to increase as much as 18 percent from … [Read more...]

5 Content Marketing Tools You Can Use To Grow Your Business

By Jared Atchison, co-founder of WPForms. Looking to level up your content marketing program to grow your business? Creating a successful strategy can be time-consuming. However, by adding the right tools to your arsenal, you can save your money and … [Read more...]

6 Fantastic Free Tools For Powerful Content Marketing

Every successful online marketer will have an arsenal of weapons to call upon to optimise their output, and the six tools I present to you today have been tried and tested by my experienced team. We're always on the lookout for nifty ways to ensure … [Read more...]

How to Make Your Content Marketing More Trustworthy in a Post-Truth World

Fake news. Clickbait. Sensationalism and misinformation. Americans are experiencing a plague of untrustworthy content, and content marketing isn't immune to the disease. These days, people are confused, skeptical, frustrated, and wary about the … [Read more...]

Keeping Up with Nonprofit Content Marketing and Social Media Tools

We're well into the second decade of the 21st century, yet many nonprofits still operate like it's 1999. There's a pervasive anti-technology bias that's causing well-meaning organizations to shoot themselves in the foot.Why? The reasons I've heard … [Read more...]

5 Content Marketing Ideas for December 2017

From curated wish lists to telling your company's story, December 2017 offers content marketers many opportunities to connect with shoppers. Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the … [Read more...]

What 10 Years of Content Marketing Did for This Startup

True believers say content marketing has enormous long-term benefit. Skeptics say it's just the latest marketing fad. As a startup or small business, do you go all in or go another route? If you're not sure whether content marketing is for you, … [Read more...]