6 B2B Content Marketing Mistakes That Inhibit Success

Ever since we were children, we've been told to learn from our mistakes. It's a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member of the content marketing team here at … [Read more...]

Three Cs of Social Selling Success! Content, Curation and Community

Social Selling is all the rage and if not already, will very soon be the 'go to' methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team … [Read more...]

How to Use Your Content Marketing Strategy to Write a Book

Joe Pulizzi said it best when he wrote, "a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry." Writing and publishing a book can provide substantial value to your … [Read more...]

5 Things That Scare People Away From B2B Content Marketing

Are you interested in becoming a B2B content marketing expert but aren't quite sure where to start? Does just the thought of creating a blog post or sharing your content on Twitter leave you in a cold sweat?It's time to conquer your fears and show … [Read more...]

9 Content Marketing Trends to Look Forward to in 2018

Organizations that have made consistent and sound investments in content marketing in recent years are reporting those investments paying dividends. That's what the latest data from CMI is showing us. According to the 2017, more than 60% of B2B … [Read more...]

Why Your Content Marketing Team Needs a Developer

Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you may benefit by making a developer your next … [Read more...]

How to Outsource Your Content Marketing While Still Maintaining Quality

Content marketing is massive. If you really want to reach a lot of readers, your content production has to be massive. Think social media posts, blog posts, email marketing content, website landing pages, and so much more. How is one person supposed … [Read more...]

3 reasons content is still king in the age of influencer marketing

Is influencer marketing really the be-all, end-all for reaching new audiences? John Hall, co-founder of Influence & Co. shared his insight on this trend. . Is there a better way to market your brand than to have Kim Kardashian West or her family … [Read more...]

5 Brands That Prove Live Video Is The Future of Content Marketing

By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide. Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing … [Read more...]

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to … [Read more...]