What Your Content Marketing ROI Report Should Look Like

Kevin Kononenko, growth marketer for Databox, shares how the app can help marketers truly track content marketing ROI during each stage of the inbound marketing funnel. Have you ever sat back and wondered, "Why the heck am I creating this content in … [Read more...]

The Top Influencer Marketing Trends and Challenges of 2018

Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer … [Read more...]

The Top Influencer Marketing Trends and Challenges of 2018

Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]

What CMOs Need to Know About Data Informed Content Marketing

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]

Email marketing is still worth taking seriously in 2018

As 2017 draws to a close, we start to reflect on which channels worked the hardest for us. As marketers, this helps guide where we focus our efforts in the year to come. Drilling down into your own data, and analysing it as a team, can help you get … [Read more...]

The Top 25 Email Marketing Blog Posts of 2017

At Campaign Monitor, we make it our mission to create valuable posts, guides, checklists, videos, webinars, and other useful content to help our customers succeed in their email marketing and marketing automation efforts. From personalization, to … [Read more...]

Influencer Marketing is About Data and Relationships Not Celebrity Deals

Amy Callahan, CCO and Founder of Collective Bias recently wrote a Huffington Post article where she implored people to stop calling the use of celebrities "influencer marketing." As far as she is concerned, if you choose to use celebrities as part of … [Read more...]

Guide to Killer Content Curation

Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands … [Read more...]