4 Fixes for More Effective Content Marketing

The myth of content marketing runs deep. We still think that if we build it, they will come. But we've proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

Convince and Convert: Social Media Consulting and Content Marketing Consulting

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social's prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

Email Marketing Essentials: Measuring Impact with Metrics

Join MailChimp's Chief Data Scientist John Foreman to learn about the email marketing metrics that can help you — the small business owners, freelancers, and startup teams — accomplish your business goals. This class is an overview of smarter, more … [Read more...]

What Your Content Marketing ROI Report Should Look Like

Kevin Kononenko, growth marketer for Databox, shares how the app can help marketers truly track content marketing ROI during each stage of the inbound marketing funnel. Have you ever sat back and wondered, "Why the heck am I creating this content in … [Read more...]

When content marketing turns smart: tips on how data can help creativity

Marketing automation has given our industry a new way to leverage insights so that we can continually personalize content, making it more relevant and timely for people as they move along the consumer journey. The big debate today is whether or not … [Read more...]

Convince and Convert: Social Media Consulting and Content Marketing Consulting

The myth of content marketing runs deep. We still think that if we build it, they will come. But it's been proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content … [Read more...]

9 Content Marketing Trends to Look Forward to in 2018

Organizations that have made consistent and sound investments in content marketing in recent years are reporting those investments paying dividends. That's what the latest data from CMI is showing us. According to the 2017, more than 60% of B2B … [Read more...]