9 Content Marketing Trends to Look Forward to in 2018

Organizations that have made consistent and sound investments in content marketing in recent years are reporting those investments paying dividends. That's what the latest data from CMI is showing us. According to the 2017, more than 60% of B2B … [Read more...]

The Data-Driven Marketer’s Guide to Influencer Marketing

Influencer marketing is the talk of the town right now. Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right? And to take a step back, what is … [Read more...]

9 Content Marketing Trends to Look Forward to in 2018

Organizations that have made consistent and sound investments in content marketing in recent years are reporting those investments paying dividends. That's what the latest data from CMI is showing us. According to the 2017, more than 60% of B2B … [Read more...]

What’s the Most Annoying Thing About Email Marketing?

What's the Most Annoying Thing About Email Marketing? When bad data creates a poor experience September 15, 2017 Share Email Print By now, brands should know that email marketing campaigns have to be … [Read more...]

Smackdown Content Marketing Secrets From the WWE

My colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers in various poses, would hit the trending chart created from our BuzzSumo data. To … [Read more...]

Smackdown Content Marketing Secrets From the WWE

My colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers in various poses, would hit the trending chart created from our BuzzSumo data. To … [Read more...]

11 Common Mistakes You’re Making With Influencer Marketing

Influencer marketing is quickly becoming one of the most effective strategies for marketers interested in building a strong brand. According to data cited by AdWeek, 94 percent of marketers who use influencer marketing strategies believe it is … [Read more...]

6 Steps to Putting Data to Work for You in Email Marketing

A few years ago, when podcasts did their annual "Predictions for next year" posts, just about every single one of them had a mention of how we would have access to more data in our marketing. In fact, in 2017, marketers like me (see title above) like … [Read more...]

11 Common Mistakes You’re Making With Influencer Marketing

Influencer marketing is quickly becoming one of the most effective strategies for marketers interested in building a strong brand. According to data cited by AdWeek, 94 percent of marketers who use influencer marketing strategies believe it is … [Read more...]

What Content Marketing Is Missing Without Social Data

Does your content marketing team use social data in its strategy, planning, and optimization efforts? Probably not, and, I don't want to be rude here, but even if your content marketing team does use social data, it's probably not using it … [Read more...]