99 Things You Can Do With Google Tag Manager

An extended list of various articles, blog posts, resources explaining one or another GTM technique that you can apply in your analytics/marketing stack. All posts are split into the following categories: * Clicks * Forms * Sales, ecommerce, … [Read more...]

Europe’s New Data Rules Are Gutting Email Marketing Everywhere (via Passle)

It does not seem like good news for email marketing following the GDPR regulations came into place following the 25th May 2018.That said there has been a massive shift in the way we sell and market. There is a perfect storm building of legislation, … [Read more...]

It’s Not Over Yet: Navigating GDPR Regulations in Your Content Marketing Efforts

After years in the making, it's here... No, I'm not talking about the next Marvel Comics movie... I'm talking about the GDPR (General Data Protection Regulation) deadline: 5/25/2018. May 25th has come and gone, but you're likely still receiving a … [Read more...]

Highlights: Influencer Marketing Trends Survey

Influencer Marketing has had a dramatic year! From controversies involving rogue YouTube stars like Logan Paul to concerns about appropriate content and data safety, brands are rightfully a little hesitant about adopting the channel. The problem … [Read more...]

Social Benchmarking: The New Frontier for Influencer Marketing

As brands pour billions of dollars into influencer marketing, the demands for new technology and data to measure effectiveness have increased dramatically. Clients no longer think of branded content and brand ambassadors as a talent model or … [Read more...]

GDPR and email marketing: Everything’s gonna be all right

I've got great news for you, email marketers of the world! The GDPR doesn't mean the end of life as you know it. The end is NOT nigh. In fact, broadly speaking, the EU's impending General Data Protection Regulation (GDPR) legislation is actually a … [Read more...]

6 Myths about GDPR + Email Marketing Debunked

6 Myths about the GDPR and Email Marketing Debunked The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018. Thousands of sources have published their "expert" advice about the law and how it applies to email marketing over … [Read more...]

What Your Content Marketing ROI Report Should Look Like

Kevin Kononenko, growth marketer for Databox, shares how the app can help marketers truly track content marketing ROI during each stage of the inbound marketing funnel. Have you ever sat back and wondered, "Why the heck am I creating this content in … [Read more...]

The Top Influencer Marketing Trends and Challenges of 2018

Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer … [Read more...]

The Top Influencer Marketing Trends and Challenges of 2018

Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia. The report was based on data from a survey of 181 marketers whose firms run influencer … [Read more...]