6 Tips For Email Marketing Success This Holiday Season

Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You've got a choice with your brand: to embrace holiday marketing or to … [Read more...]

Email marketing platform SendGrid prices upsized IPO at $16, above the range

SendGrid, which provides a cloud-based platform for automated emails and marketing campaigns, raised $131 million by offering 8.2 million shares at $16, above the range of $13.50 to $15.50. SendGrid plans to list on the NYSE under the symbol SEND. … [Read more...]

3 simple rules for effective email marketing

Email marketing is a cost-efficient way to promote your business and connect with clients past, present and potential. The beauty of email marketing is that it reaches a wide audience at a negligible cost and can be curated for nearly any occasion. … [Read more...]

5 Signs it’s Time for an Email Marketing Makeover

These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it's nearly push-button simple to do, doesn't mean it always gets the results you want. And if your beautifully-designed, … [Read more...]

Interview: Ross Quintana on How to Value and Measure Influencer Marketing

Influencer marketing is a sector of marketing which is growing at the speed of light. No surprise here, since according to one of Tomson's studies, influencer marketing is the fastest-growing online customer acquisition method with 22% effectiveness. … [Read more...]

Week of 11/1: Email Marketing is the New Black

Week of 11/1: Email Marketing is the New Black bryan kramer email marketing h2h h2h university h2hclub hotseat masterclass mia erichson november partyline sales funnel sell stuff in your sleep … [Read more...]

Email Marketing Essentials: Measuring Impact with Metrics

Join MailChimp's Chief Data Scientist John Foreman to learn about the email marketing metrics that can help you — the small business owners, freelancers, and startup teams — accomplish your business goals. This class is an overview of smarter, more … [Read more...]

Holiday Email Marketing Trends and Tips for 2017 From the Experts

There's still plenty of autumn left, but you can already feel the holiday season approaching. And while you might think that you still have plenty of time to launch your holiday email marketing campaign, the truth is that the time to prepare is … [Read more...]

Effective Email Marketing Practices for 2018

Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn't mean that it is not changing. On the contrary, it is changing a lot. Practices that worked … [Read more...]

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

If you've ever been pregnant, lived with a woman who's pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who's pregnant about food. Well that's how I felt today. 6 months along and in arrives a … [Read more...]