How to Outsource Your Content Marketing While Still Maintaining Quality

Content marketing is massive. If you really want to reach a lot of readers, your content production has to be massive. Think social media posts, blog posts, email marketing content, website landing pages, and so much more. How is one person supposed … [Read more...]

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to … [Read more...]

What’s the Most Annoying Thing About Email Marketing?

What's the Most Annoying Thing About Email Marketing? When bad data creates a poor experience September 15, 2017 Share Email Print By now, brands should know that email marketing campaigns have to be … [Read more...]

Is email marketing a thing of the past or is it still effective?

Since the past many decades, email marketing has played a fundamental role in the success of digital marketing. It has been a constant support for business leaders in achieving an increased number of traffic and an increased return on investment. The … [Read more...]

How to Ace This Year’s Back-to-School Email Marketing Campaign: A Study Guide

The days are getting shorter, the air is becoming crisp, and despite the wishes of kids and adults alike, the sun is definitely setting on summer. While waving goodbye to a season characterized by great weather, seemingly endless vacations and … [Read more...]

Is email marketing a thing of the past or is it still effective?

Since the past many decades, email marketing has played a fundamental role in the success of digital marketing. It has been a constant support for business leaders in achieving an increased number of traffic and an increased return on investment. The … [Read more...]

Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope - the average Twitter user spends only 1 minute a day on Twitter. … [Read more...]

Don’t Let These 2 Myths Block Your Email Marketing Success

For entrepreneurs who use email marketing, getting your messages into the inbox is critical. But some common misconceptions about email marketing reveal that the real challenge isn't about getting in the inbox at all. The secret -- if you want to … [Read more...]

Email Marketing Tops ROI Charts for Third Year in a Row

For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing Industry Census. In addition, success with automation programmes has grown, and better personalisation … [Read more...]

Adobe wants to bring its AI smarts to email marketing campaigns

For the last year or so, Adobe has been working on bringing machine learning-powered features to virtually all of its products thanks to its Sensei AI platform. Adobe Campaigns already allows its users to use machine intelligence to find the best … [Read more...]