Is Your Social Media Marketing Working? Here’s How to Track Your Social Media Efforts

Do you ever wonder if your social media efforts are amounting to anything? Learn how to measure your social media efforts.Subscribe here to learn more of my secret social media tips: https://www.youtube.com/subscription_...Find me on Facebook: … [Read more...]

SEO Metrics 101: How to Measure Your Search Engine Optimization Efforts

Do you wonder whether or not your SEO is even gaining traction? Here are a few simple ways to measure your SEO progress. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_...Find me on Facebook: … [Read more...]

Convince and Convert: Social Media Consulting and Content Marketing Consulting

According to my mother, I work in the "mystical world of social media"—something, she says, very few in her generation understand. I remind her that her Boomer friends from high school are incredibly adept at Facebook. In fact, every time I want more … [Read more...]

The Definitive Guide to Content Curation: Strategies, Tips, and Tools

Blog / Social By: Natalie Dobbin Share Many of us are curating content without even thinking about it. We're sharing that quirky New York Times article on Facebook. We're quoting celebrity tweets and making … [Read more...]

Facebook splitting news feed could force companies to re-think social media marketing

On Monday, Facebook announced that it is experimenting with splitting its news feed into two sections, one for friends and one for pages, in six countries. But don't expect to see a global launch anytime soon, according to a blog post by Adam … [Read more...]

What Facebook and Instagram Synergy Means for Influencer Marketing

Facebook recently made some big moves to bridge the gap between its user bases on Facebook and Instagram. Things like allowing Instagram Stories to be posted to Facebook and Facebook Canvas being used in ads for Instagram Stories are just a few ways … [Read more...]

The Three Different Forms of Social Media Marketing (and How to Use Them)

Social media marketing seems like it's the marketing technique du jour. And it makes sense. population is on social media platforms every single day. On top of that, there are more than two billion on Facebook. Meaning there's huge potential to tap … [Read more...]

5 Facebook algorithm hacks to up your content marketing game

Do you feel like Facebook has become an ever-changing circus show and you're bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some … [Read more...]

5 Facebook algorithm hacks to up your content marketing game

Do you feel like Facebook has become an ever-changing circus show and you're bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some … [Read more...]

Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope - the average Twitter user spends only 1 minute a day on Twitter. … [Read more...]