Top Tips For Search Engine Optimization & SEM

Search engines like Google are a great platform to reach out to your potential customers and run paid promotions. In this article we will list down few of the best practices to be followed concerning search engine optimization (SEO) and search engine … [Read more...]

That’s Not Influencer Marketing, it’s Advertising

One of my favourite advertisements became a "catchphrase" at the time. "No Luton airport". The ad was for the drink Campari. There is a link to the ad here. In the "old days" the way you sold products was pretty simple, you paid a couple of … [Read more...]

5 Must-Know Influencer Marketing Steps to Transform Your Business

Third-party endorsement of your products or services can make the difference between business success and failure. Getting influential third-parties to actually cite you, your company, products, or services can seem an insurmountable, confusing task. … [Read more...]

The ROI of Social Media Marketing #semrushchat

It is clear that businesses need to actively create a community with social media engagement in order to build solid relationships with customers and expand their reach. That much we know without a doubt, but how exactly do you measure the ROI of … [Read more...]

Influencer Marketing is About Data and Relationships Not Celebrity Deals

Amy Callahan, CCO and Founder of Collective Bias recently wrote a Huffington Post article where she implored people to stop calling the use of celebrities "influencer marketing." As far as she is concerned, if you choose to use celebrities as part of … [Read more...]

Influencer Marketing vs Celebrity Endorsements: Pros & Cons

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter! Brands are always looking for ways to situate themselves at the forefront of consumers' minds. In … [Read more...]

New Research Answers: Is Content Marketing Sustainable?

Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal "Content Shock" post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

George Westerman | Your Company Doesn’t Need a Digital Strategy

It seems that the whole business world is talking about digital transformation these days. Just look at the search trends for the term: Searches for "Digital Transformation" on Google Source: Google Trends advertisement But while more people are … [Read more...]