The ROI of Social Media Marketing #semrushchat

It is clear that businesses need to actively create a community with social media engagement in order to build solid relationships with customers and expand their reach. That much we know without a doubt, but how exactly do you measure the ROI of … [Read more...]

Influencer Marketing is About Data and Relationships Not Celebrity Deals

Amy Callahan, CCO and Founder of Collective Bias recently wrote a Huffington Post article where she implored people to stop calling the use of celebrities "influencer marketing." As far as she is concerned, if you choose to use celebrities as part of … [Read more...]

Influencer Marketing vs Celebrity Endorsements: Pros & Cons

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter! Brands are always looking for ways to situate themselves at the forefront of consumers' minds. In … [Read more...]

New Research Answers: Is Content Marketing Sustainable?

Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal "Content Shock" post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

George Westerman | Your Company Doesn’t Need a Digital Strategy

It seems that the whole business world is talking about digital transformation these days. Just look at the search trends for the term: Searches for "Digital Transformation" on Google Source: Google Trends advertisement But while more people are … [Read more...]

Influencer Marketing: How to Find the Perfect Fit

Influencer Marketing: How to Find the Perfect Fit October 16, 2017 by Louise Myers Leave a Comment Considering influencer marketing? Wondering how to make it work for your business? This infographic has your answers! Influencer marketing is … [Read more...]

Ultimate Guide to Content Curation: Getting Started, Tools, Workflow

Every professional should follow their space, right? That used to mean reading articles, going to seminars and talking with right people. You still do that. However as more and more content is now online, it also means reading blog posts and ebooks, … [Read more...]

Content Marketing Best Practices for Small Businesses

Content Distribution, Content Promotion. Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company's visibility online, but … [Read more...]