Is Your Social Media Marketing Working? Here’s How to Track Your Social Media Efforts

Do you ever wonder if your social media efforts are amounting to anything? Learn how to measure your social media efforts.Subscribe here to learn more of my secret social media tips: me on Facebook: … [Read more...]

Why marketers are disillusioned with social media marketing

The number one social media challenge for marketers according to Mary Meeker's 2017 report is measuring ROI (61%). Why are so many marketers finding social ROI challenging? As marketers have leapt into social media they've been keen to embrace new … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]

How to Better Spend Your Social Media Marketing Budget [Infographic]

Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%. However, 86% of marketers still want to learn how to more accurately measure social ROI. Finding the ROI … [Read more...]

10 Social Media Marketing Thought Leaders to Follow on Twitter

Are you following thought leaders who challenge, inspire and impact your thinking daily?Well, you should be. If you aren't already following these 10 thought leaders, you should add them to your respective Twitter feeds.Jeff Bullas: @jeffbullas 7 … [Read more...]

5 Ways Hotels Can "Check In" More Guests with Social Media Marketing

Hotels and resorts can drive exceptional results with a well-developed and aligned social media strategy. Once such businesses understand the power of social media, and how it can affect the guest experience, they usually find that they are natural … [Read more...]

7 Ways to Use Emojis in Social Media Marketing

If you're not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language. But the danger in dismissing emojis out of hand is that your customers … [Read more...]

Convince and Convert: Social Media Consulting and Content Marketing Consulting

The holiday season is officially here. Let the e-commerce games begin! As we have seen over the past few years, e-commerce sales are on the rise. This 2017 holiday season, online sales are projected, yet again, to increase as much as 18 percent from … [Read more...]

How to Tap Into Influencer Marketing Opportunities

Influencer marketing, or influence marketing, is not a recent practice or a novel concept. Influencer marketing is about focusing your marketing message through specific individuals who have influence over a key market segment you're looking to … [Read more...]

How to Make Your Content Marketing More Trustworthy in a Post-Truth World

Fake news. Clickbait. Sensationalism and misinformation. Americans are experiencing a plague of untrustworthy content, and content marketing isn't immune to the disease. These days, people are confused, skeptical, frustrated, and wary about the … [Read more...]