10 WAYS TO SUCCESSFUL SOCIAL MEDIA MARKETING

Social media platforms have proven to be the best places to get a reliable audience for bloggers or any other person doing work online, but even with these large active social media users, many bloggers have faced many challenges trying to tap into … [Read more...]

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, … [Read more...]

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors-right? Well it's 2018 and not much of the same logic applies today. With 30% … [Read more...]

How Your Small Businesses Can Benefit From Social Influencer Marketing

Do you think social influencer marketing is for small businesses like mine?Of course, it is!But, why is Kim Kardashian going to promote my product on her Instagram?She's not going to.Who, then?There are influencers in every niche with a sizeable … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]

Our Top 10 2017 Social Media and Content Marketing Articles

As we close each year here at Convince & Convert, I like to take a look at our most popular articles, posts, and podcasts over the preceding 12 months. It's not 100 percent scientific because articles get traffic in multiple ways (search, social, … [Read more...]

How to Create a Social Media Marketing Plan in 6 Steps

Blog / Social By: Evan LePage So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch. Put simply, every action … [Read more...]

How to Conduct a Content Audit to Refine Your Social Media Marketing Strategy

When preparing for a marathon, you focus on building stamina by training over a period of time. You don't make an arbitrary decision to run 40 miles on the day you register, or worse, on the day of the marathon. You begin by running 5 miles a day and … [Read more...]

Social Media Acronyms That All Marketers Should Know

Blog / Social By: Emily Copp When you're staring at slide 58 of an 80-slide presentation with yet another acronym that you don't understand, it feels like you could give up on social media altogether. Don't worry, that's pretty much … [Read more...]

How Influencer Marketing is going to be different in 2018?

Our aim here is to help marketers and influencers to get a better understanding of influencer marketing and how the practice is changing.We used Lefty data to draw a few conclusions on the evolution of influencer marketing and we decided to ask 5 of … [Read more...]