How to Create a Social Media Marketing Plan in 6 Steps

Blog / Social So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch. Put simply, every action you take on social … [Read more...]

Social Media Marketing for Link Building: Top Tactics & Strategies

The role of social media marketing in SEO isn't that obvious. Some people feel skeptical about social signals affecting Google's rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these … [Read more...]

How to Outsource Your Content Marketing While Still Maintaining Quality

Content marketing is massive. If you really want to reach a lot of readers, your content production has to be massive. Think social media posts, blog posts, email marketing content, website landing pages, and so much more. How is one person supposed … [Read more...]

7 Things to Avoid When Creating an Influencer Marketing Strategy

Can you imagine having the ability to make other people buy things just by posting on social media? That's exactly what influencers do. Think of the last time you bought something because of a testimonial from someone well-known. That's influencer … [Read more...]

How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you'll discover how to determine the effectiveness of your influencer campaigns based on marketing goals. How to Measure … [Read more...]

3 reasons content is still king in the age of influencer marketing

Is influencer marketing really the be-all, end-all for reaching new audiences? John Hall, co-founder of Influence & Co. shared his insight on this trend. . Is there a better way to market your brand than to have Kim Kardashian West or her family … [Read more...]

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to … [Read more...]

Make an Impact: Intelligent Social Media Marketing

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on - that's a given. But the results can vary, and tracking and monitoring tangible success can be difficult. Return … [Read more...]

Content Marketing Best Practices for Small Businesses

Content Distribution, Content Promotion. Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company's visibility online, but … [Read more...]

3 Top Influencer Marketing Campaigns

The world of marketing continues to get flipped on its head — and businesses that are turning to celebrities, public figures or online personalities to market their products and services are attracting high-quality customers in a more widespread, … [Read more...]