Here Are 5 Things You Need To Know Before Investing In Influencer Marketing

in Influencer Marketing. Five years ago, influencer marketing wasn't even an industry. Now, digital ad spending is about to hit $72.09 billion and a whopping 57 percent of beauty and fashion companies are using influencers as part of their marketing … [Read more...]

How to do influencer marketing right on Instagram

The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends are "real" and here to stay from the fads that will … [Read more...]

How to Use Your Content Marketing Strategy to Write a Book

Joe Pulizzi said it best when he wrote, "a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry." Writing and publishing a book can provide substantial value to your … [Read more...]

7 Things to Avoid When Creating an Influencer Marketing Strategy

Can you imagine having the ability to make other people buy things just by posting on social media? That's exactly what influencers do. Think of the last time you bought something because of a testimonial from someone well-known. That's influencer … [Read more...]

Influencer Marketing: How to Identify Your Target Influencers

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can't think … [Read more...]

16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to … [Read more...]

Content Marketing Best Practices for Small Businesses

Content Distribution, Content Promotion. Are you constantly struggling to maintain a healthy online presence for your small business? Having a website, social media pages, and even a blog is a great way to boost your company's visibility online, but … [Read more...]

How to Change the Game With Influencer Marketing

Influencer marketing has captured the hearts and minds of entrepreneurs all over the world. The realization that we can use other people's platforms to build our business has quickly become a go-to strategy for most small, medium, and large … [Read more...]

Sincerity As Content Marketing Strategy: Making Culture the Core

Jean Giraudoux once said, "The secret to success is sincerity. Once you can fake that, you've got it made." It's a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We … [Read more...]

How to Change the Game With Influencer Marketing

Influencer marketing has captured the hearts and minds of entrepreneurs all over the world. The realization that we can use other people's platforms to build our business has quickly become a go-to strategy for most small, medium, and large … [Read more...]