4 Fixes for More Effective Content Marketing

The myth of content marketing runs deep. We still think that if we build it, they will come. But we've proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content … [Read more...]

5 Ways Hotels Can "Check In" More Guests with Social Media Marketing

Hotels and resorts can drive exceptional results with a well-developed and aligned social media strategy. Once such businesses understand the power of social media, and how it can affect the guest experience, they usually find that they are natural … [Read more...]

Influencer Marketing 101

According to eMarketer, 84% of marketers expect to launch at least one campaign involving an influencer in the next 12 months.In our guide Influencer Marketing 101, you'll learn how to craft a successful influencer marketing strategy from start to … [Read more...]

5 Content Marketing Tools You Can Use To Grow Your Business

By Jared Atchison, co-founder of WPForms. Looking to level up your content marketing program to grow your business? Creating a successful strategy can be time-consuming. However, by adding the right tools to your arsenal, you can save your money and … [Read more...]

Influencer Marketing Is About Data, Not Celebrity Deals

Rob TrauberCEOJohnny Was Zackary Cantordirector of decision sciencesGlobalWide Media The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the … [Read more...]

4 Fundamental Tips to Help Maximize Your Social Media Marketing Process

There's no ignoring social media in 2017 - it's how we find, research and interact with businesses. And, social media isn't going anywhere. If anything, its usage is only growing. I'm sure you know you need a social media strategy, but where are you … [Read more...]

Top Brands Share Secrets to Successful Influencer Marketing [Video]

Influencer marketing has become one of the most powerful tools in outreach, and many of the world's biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this … [Read more...]

Social Media Marketing Results Are Disappointing? Learn What You Need to Change

Shared Media, Social Promotion. You've worked hard on your social media lead generation strategy and your social media outreach program. But after several months, you still aren't seeing the type of results that you expected. Social media isn't … [Read more...]

Three Ways Social Media Marketing Can Boost SEO

Although search engines such as a Google, Yahoo, and Bing do not allow signals from popular social media sites to directly impact the search ranking of a brand, there is no doubt that a good social media marketing strategy can have a positive effect … [Read more...]

The Rules of Social Media Marketing Success: Value and Listening

You've listened to your audience, you've planned your social media marketing strategy. Over time, you built relationships and trust with your audience. Your leadership set the tone for the rest of your company to follow and as a result, you attracted … [Read more...]