Study: 39% of marketers will increase influencer marketing budgets in 2018

In "The State of Influencer Marketing 2018," a survey of 181 marketers released today by content marketing platform Linqia and made available to Marketing Dive, 86% of marketers reported using influencer marketing in 2017 — and, of those, 92% said it … [Read more...]

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors-right? Well it's 2018 and not much of the same logic applies today. With 30% … [Read more...]

18 Digital Strategy Tips to Consider for 2018

As we kick off 2018, now's a good time for companies to take a look at their digital strategies and try out a few New Years resolutions. Recently at Ignite Academy, we've been talking a lot about the importance of building a solid strategy. To get … [Read more...]

6 Big Benefits of Using Influencer Marketing in Your Social Strategy

Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an … [Read more...]

Study: 39% of marketers will increase influencer marketing budgets in 2018

In "The State of Influencer Marketing 2018," a survey of 181 marketers released today by content marketing platform Linqia and made available to Marketing Dive, 86% of marketers reported using influencer marketing in 2017 — and, of those, 92% said it … [Read more...]

The Zen of Content Marketing: Higher Consciousness, Better Performance

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us … [Read more...]

How to Conduct a Content Audit to Refine Your Social Media Marketing Strategy

When preparing for a marathon, you focus on building stamina by training over a period of time. You don't make an arbitrary decision to run 40 miles on the day you register, or worse, on the day of the marathon. You begin by running 5 miles a day and … [Read more...]

How to Perfect Your Influencer Marketing Campaign

Websites that Wow: 4 Strategies for Maximizing your Online Marketing Best Tools for Social Media Strategy Creation Twitter Etiquette: The Balance Between Organic & Annoying 5 Reasons Your Blog Content Is Not Getting Shared and How to Fix It Social … [Read more...]

Dating and Digital Strategy

You’re ready for the world to know what you’re all about. How you're different; approachable,  alluring, easy-on-the-eyes. This is your digital strategy, not your dating profile, yet courting a customer is a lot like getting a date, both … [Read more...]

How to Add Video to Your Social Media Marketing Strategy

Video has taken over the internet. And I'm not just talking about cute cat videos or the latest delectable dessert from Buzzfeed's Tasty (those things are amazing!). Over. every single day. businesses that use social media video see revenue grow 49% … [Read more...]