Social media platforms have proven to be the best places to get a reliable audience for bloggers or any other person doing work online, but even with these large active social media users, many bloggers have faced many challenges trying to tap into … [Read more...]

How to Launch a Successful Content Marketing Campaign

There's no denying that content is truly the king today. Gone are the days when consumers would actually consider buying from your based on your advertising. With the amount of information that's available at their fingertips today, they rarely fall … [Read more...]

What CMOs Need to Know About Data Informed Content Marketing

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, … [Read more...]

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017

In 2017, there was no doubt that content was king, but it also became clear that content alone is not nearly enough to ensure success. That's why our columnists covered strategies and tactics that allow marketers to produce the best content possible … [Read more...]

8 Tips to Create a Successful Influencer Marketing Campaign

I recently wrote about why you need to take advantage of influencer marketing and how it can drive sales far more effectively than traditional advertising. The response was overwhelming -- so many business owners and CMOs reached out to me with … [Read more...]

The Quick Guide to Influencer Marketing Measurement

Influencer programs are often measured against legacy metrics that fail to assess their full impact or are misaligned to reality. The concept of Earned Media Value (EMV), inherited from Advertising Equivalency Value (AVE), that aims to give a dollar … [Read more...]

These are the Year’s Top 10 Voices in Social Media & Marketing According to LinkedIn

LinkedIn is continuously stepping up the ladder, with more and more professionals signing up for an account in a rate of two new members in a second, thus making LinkedIn a unicorn success in the social media niche. Last week, LinkedIn revealed their … [Read more...]

How to Perfect Your Influencer Marketing Campaign

Websites that Wow: 4 Strategies for Maximizing your Online Marketing Best Tools for Social Media Strategy Creation Twitter Etiquette: The Balance Between Organic & Annoying 5 Reasons Your Blog Content Is Not Getting Shared and How to Fix It Social … [Read more...]

3 Ways To Kill It With Social Media Marketing

Do you really want to be successful on social media, and be loved by your fans and followers? Here are 3 ways to kill it with social media marketing and rock your online reputation... Social Media Marketing Helps Brands Manage Their Online … [Read more...]

Dating and Digital Strategy

You’re ready for the world to know what you’re all about. How you're different; approachable,  alluring, easy-on-the-eyes. This is your digital strategy, not your dating profile, yet courting a customer is a lot like getting a date, both … [Read more...]