Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.
7 Steps to great content marketing
- Put content at the heart of your marketing
- Find the intersection with your brand and audience
- Define your content marketing strategy
- Create content for each stage of your purchase cycle
- Build a content hub for your audience
- Maximize visibility and share-ability through Social Media
- Measure and improve using analytics
Read more about Curation with Amplified Content Marketing