In today’s over-communicated, advertising-wary digital landscape, businesses need to find alternative strategies for generating brand exposure, website traffic, and conversions, and influencer marketing is often just what’s needed. Done right, influencer marketing can generate insane results. . But despite its potential, many influencer marketing campaigns fall flat, most often because the influencer commissioned cares little, and knows even less about the brand.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.