And given the prevalence of online platforms, influencer marketing has become a much bigger factor to consider. It’s now one of the fastest methods of acquiring customers online – did you know that tweets from influencers and brands combined can increase purchase intent by 5.2x? . However, getting stellar results from your influencer campaigns requires effective planning, and an understanding of how, exactly, to activate these influential voices to advocate on your behalf.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.