Try sharing the same post with a different image: one where the main center of attention is a person, and one where you are directing the viewer towards an object. Are your followers feeling compelled to click whichever link you are sending their way? Experiment with different action verbs (or calls-to-action) to see which one is truly catching their attention.
10 social media marketing experiments to gauge effectiveness
May 14, 2016 By Michael Stuart
Filed Under: Content Marketing Tagged With: marketing, Social Media
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.
