Gleanster Research found that B2B companies spend more than a half of their annual budgets (55%) on content production and creation. The more concerning thing is that a large proportion of this spend is wasted on unproductive man hours, and competing priorities. How effectively are you using your budgeted content marketing hours?
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About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.