It is remarkable how B2B content marketing has transitioned from a shiny new object to a position where it has become a gold standard. After all, it started off as a new trend, and many people doubted if it will sustain its charm or it will quickly die out. Seth Godin says. It is the only marketing left for the reason that it is a marketing strategy that is perfect for the internet generation we have.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.