B2C marketers have all the fun. At least, that’s what most people think. After all, B2C marketing is all about being relatable and entertaining, while boring whitepapers and PowerPoint presentations are typically what passes for visual content in B2B marketing. On the other hand, a B2C consumer that engages with your content and follows your brand might not necessarily have a strong intent to make the purchase.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.