3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

First the good news. According to the Content Marketing Institute, most firms spend over a quarter of their marketing budget (28%) on words, graphics and moving pictures. It’s a vote of confidence for those who believe in the power of great content. Now the bad news. Much of the money is wasted on ill-conceived and poorly executed campaigns.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.