When you’re spending a hefty chunk of your marketing budget on creating and distributing content, it’s only natural that you want to be sure you’re getting a return on the time and resources you put into it. Ever since the rise of data-driven marketing a few years ago, we’ve been scrambling to try and pin down how to track which pieces of content close the most sales, which influence the biggest deals and how to create more like them.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.