4 Reasons Why Small Businesses Should Consider Influencer Marketing

(Image: iStock/upheaval). When it comes to getting the word out about your products or services, traditional advertising tactics such as banner ads and email marketing have taken a back seat to influencer marketing. Influencer marketing is a new age marketing strategy using individuals (e.g., celebrities, thought leaders, or social media users with a strong and engaged fan base) who have the power to influence the buying decisions of your target audience.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.