Online content marketing has been around for a while — a decade or so. Like anything “digital,” content marketing has metamorphosed from its nascent origins on message boards to its mature form that includes anything from animated infographics to skydiving stunts. We’ve reached the point where it’s time to start ignoring many of the “best practices” that have accumulated over the years, and pull back the curtain on the only enduring “best practice” that you need to be aware of.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.