Creating content for the company decisions makers is no mean feat. The marketing strategy for a B2C industry might be different than a B2B industry. However, you are ultimately creating content for a person. It’s just that – this person is more informed, busier, and a little distant to reach out….
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.