There have been significant changes in how we connect with customers within the past couple of years. Go back a few decades and the most effective way to reach your audience was print, TV, and radio – the big three traditional marketing channels. All a brand needed to stand out back then was a massive budget, which only the larger incumbent businesses had at the time.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.