5 questions to ask yourself before investing in influencer marketing

Over the last year, ad spend has grown by 40 percent on social media platforms. In turn, the demand for influencers has proven increasingly valuable for marketers, as brands try to reach consumers through the voices of trusted personas. . While the social space is becoming more and more cluttered with ads, sites like Facebook continue to update their algorithms to prioritize people over brands on the newsfeed.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.