6 simple steps to execute successful influencer marketing campaigns

Communicators know that building long-term trust is crucial. Trust previously derived from high-quality marketing materials and effective sales teams; now it comes from third-party influencers that sales teams never meet. According to one study, having a good influencer relationship plan is the goal for at least 84 percent of all marketing pros.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.