Content marketing is, without a doubt, the most over-hyped and least-understood marketing tool for entrepreneurs, soloproeneurs and small businesses owners. And it’s certainly not the panacea it’s been made out to be. The interactive web — social media, blogs, videos, etc. has made content marketing relatively easy and inexpensive.
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About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.