It s not enough today for brand managers to say, Yes, we do content marketing. Without a fully formed plan of attack, your content risks falling flat, going unseeing or frankly, just sucking (thus creating the opposite of your desired effect). So, how do PR and marketing pros achieve success with content marketing?
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.