with amplified content marketing
If your content marketing and sales processes each exist in a hermetically-sealed bubble, then you are not getting the most out of your investment in content production.
Many leaders are happy to let the marketing team produce content, hand over qualified leads to sales and never the twain shall…
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.