Email marketing has always been a powerful medium. Automation makes the entire process a lot smarter, faster and effective. To keep garnering a positive ROI, it must be done right. If you have seen a dip in the performance of your email marketing campaigns, maybe its these mistakes to blame! Start by putting an email marketing plan in place.
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.