All content marketers know that to create content that converts, we have to know what has worked in the past and what hasn’But the way most content marketers use that knowledge to plan is still pretty broad-stroke. We scan a few data sets and think, “That post did really well. Let’s do another one like it and cross our fingers.” What if we could predict the performance of our future content more precisely?
About Michael Stuart
Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.