Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]
THE DIGITAL TRANSFORMATION | Are you participating?
December 3, 2018 By
Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a … [Read more...]
The inherent disparity between TV and influencer marketing regulation needs to be fixed
November 17, 2018 By
Recently, the ASA put out guidelines which, in their words "help social influencers stick to the rules by making clear when their posts are ads."While I welcome anything that will help drive transparency in the market, I think there is a massive … [Read more...]
Influencer Marketing Tips to Increase Exposure
November 17, 2018 By
If a person demonstrates passion and knowledge, they're much more likely to gain traction with people who share their interests and become influential in that respect. Everyone influences someone, so we all have a place to start. And from the start … [Read more...]
Even social networks are struggling with influencer marketing
November 17, 2018 By
The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]
B2B Influencer Marketing Interview: Whitney Magnuson, IBM
November 17, 2018 By
We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy. Read more … [Read more...]
How to Plan a Successful Influencer Marketing Strategy in 2019
November 17, 2018 By
We're almost at the end of 2018 and this is a good time reevaluate your marketing strategies to make sure that you're all set for next year. Influencer marketing has evolved a lot in the last few years. And by 2020, the global spend on influencer … [Read more...]
