How Small Businesses Can Use Influencer Marketing in 2019

Perhaps you’ve wanted to incorporate influencer marketing into your strategy but have been too afraid of the risks. It can seem like a highly competitive industry where only the big companies with huge budgets who treat influencers to lavish trips and extravagant gifts monopolize the attention of those social influencers with over a million followers.

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Instagram Influencer Marketing: Engagement Rates Drop

Instagram Influencer Marketing: Engagement Rates Drop Instagram’s engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the…

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Five Notes About Influencer Marketing

Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels.
Below are some further highlights…

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The Advantage of Influencer Marketing Over Celebrity Endorsements

Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand.

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5 Reasons B2B Companies Should Use Social Media Marketing

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.

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Is Content Marketing Advertising?

This seems like a simple question to answer, right? But the answer boils down to who you ask and how you define content marketing. Zara Curtis, Director of Content for IAG, says, “no” content marketing is not advertising. Okay, fair enough – after all, the phrase has the word “marketing”, in it so it can’t be advertising, too, right?

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AI and Social Media Marketing: What is the Role of AI in Social Media Marketing?

Social media marketing is one of the most effective marketing strategies for digital marketers, and they are a lot of dynamics around it. In the past Social media used to be a platform that we could only share what is on our mind, pictures of ourselves at a particular place and get our friends to like and comment on the photos.

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8 Email Design Trends to Guide Your 2019 Email Marketing Strategy [Infographic]

Are you looking for ways to improve your email marketing strategy? Want to learn the latest design trends you should look to take advantage of to boost engagement? The team from Email Monks share their email design trends for 2019 in this infographic. Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

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The 19 Best Content Marketing Tools in 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.
There are hundreds of content marketing tools available, some free or cheap and some very expensive. They…

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Optimization Potential for Your Content Marketing to Serve Different Goals

Optimization Potential for Your Content Marketing to Serve Different Goals Any business that has a website needs content. Content marketing is the easiest and cheapest method to acquire visitors and ultimately, customers. However content can be optimized for different goals a business might…

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