Content marketing has always been an affordable and effective way to build a presence online. It still is a very affordable method, but it isn't easy anymore. When content marketing was in its early stages, there wasn't much competition. When you published a blog post you received a lot of traffic from a variety of sources. Read more … [Read more...] about 4 things your content marketing strategy should include in 2020
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What clients want from content marketing
Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. They've doubled down on AdWords and SEO. They have a CRM and are carefully watching customers slide through the acquisition funnel. However, PR pros can offer a unique angle for... Read more … [Read more...] about What clients want from content marketing
Why Most Businesses Underutilize Visual Content Marketing
When it comes to content marketing, it is given that written content is a key component. However, businesses can be so focused on their written content that they neglect graphics, pictures, infographics and other visual elements that can make their content more engaging and enjoyable for the reader. Read more … [Read more...] about Why Most Businesses Underutilize Visual Content Marketing
CMSWire’s Top 10 Digital Transformation Articles of 2019
Despite the global push towards developing digital workplaces, many organizations have either yet to develop a digital strategy and initiate digital transformation, or have a digital strategy in place but are unsure how to set it in motion. This is, and will continue to be, a problem moving forward. Read more … [Read more...] about CMSWire’s Top 10 Digital Transformation Articles of 2019
How to use the art of storytelling to boost content marketing results
No story, no sales. Think it's an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, "People think in stories, not statistics, and marketers need to be master storytellers". Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content marketing … [Read more...] about How to use the art of storytelling to boost content marketing results