Harvard Business Journal’s Power of 1% in Digital Transformation

Many organizations are moving to adopt digital technologies, but the speed of adoption is ever increasing and most organizations need to move at a faster pace to avoid competitive disadvantage. A new approach is needed where companies commit to an … [Read more...]

7 Reasons to Add Influencer Marketing To Your Business Strategy

Souce Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to … [Read more...]

Make Your Content Curation Count

Content curation is the bread and butter of social media marketing. But without the right strategy in place, it's easy to lose sight of what you want to accomplish. Luckily, we'll break it down for you and get into the finer details of content … [Read more...]

THE DIGITAL TRANSFORMATION | Are you participating?

 Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a … [Read more...]

The inherent disparity between TV and influencer marketing regulation needs to be fixed

Recently, the ASA put out guidelines which, in their words "help social influencers stick to the rules by making clear when their posts are ads."While I welcome anything that will help drive transparency in the market, I think there is a massive … [Read more...]

Influencer Marketing Tips to Increase Exposure

If a person demonstrates passion and knowledge, they're much more likely to gain traction with people who share their interests and become influential in that respect. Everyone influences someone, so we all have a place to start. And from the start … [Read more...]

Even social networks are struggling with influencer marketing

The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]

B2B Influencer Marketing Interview: Whitney Magnuson, IBM

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy. Read more … [Read more...]

How to Plan a Successful Influencer Marketing Strategy in 2019

We're almost at the end of 2018 and this is a good time reevaluate your marketing strategies to make sure that you're all set for next year. Influencer marketing has evolved a lot in the last few years. And by 2020, the global spend on influencer … [Read more...]

Content is the fuel that engages your audience on social media.

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using … [Read more...]