Dramatic changes in consumers' behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose - and people looked to... Read more … [Read more...] about 10 Content Marketing Trends To Watch In 2022
Most legacy firms rely on episodic data, generated by discrete events such as the shipment of a component from a supplier, or the sale of a product. The explosive power of digital platforms, on the other hand, stems from their use of interactive data, streamed by users interacting with platforms.... Read more … [Read more...] about Are You Using the Right Data to Power Your Digital Transformation?
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don't fully understand what it means and how it could benefit your business. Let's start with the basics. What Are Influencers? An influencer is someone who has... Read more … [Read more...] about How Influencer Marketing Can Help Your Business Grow
It is easy to take a reductionist view when thinking about digital transformation. Fix enough of the granular systems that run your finance, logistics, marketing, and HR, and you will eventually reinvent yourself — or so the wishful thinking goes. In truth, when an organization is reborn with machine intelligence at its core, it is not just faster or better than its peers; it … [Read more...] about How to Navigate the Ambiguity of a Digital Transformation
Companies all over the world are embracing digital transformation — the use of new (or already existing) technological capabilities — as the means to better work with their customers, distance themselves from (or keep up with) their competitors, and connect various aspects of their businesses.... Read more … [Read more...] about Effective Digital Transformation Depends on a Shared Language