I recently heard an acquaintance confess that they missed the physical workplace for what seemed like a silly reason: to meet people outside of dating apps. They worried they were now confined to the dating-app universe, stuck in an ecosystem designed for snap judgments. They also worried about... Read more … [Read more...] about What the Return-to-Office Debate Means for Single People
Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up because you're flat out of ideas. Another challenge? Your creation has to satiate even the most finicky eaters. Read more … [Read more...] about Three Ways to Use Google Trends for SEO in Your Content Marketing
Top Content Creators use articles titled [How (Company You Know) Is Doing (Something) to Achieve (Positive Result)] to Draw a Bigger Audience Why does this content model work? Brand name recognition Nielsen wanted to determine why people purchased specific products. What did it find? Brand! Influencer involvement These articles are, by definition, … [Read more...] about Top Content Creators use clever articles titles
It is easy to take a reductionist view when thinking about digital transformation. Fix enough of the granular systems that run your finance, logistics, marketing, and HR, and you will eventually reinvent yourself — or so the wishful thinking goes. In truth, when an organization is reborn with... Read more … [Read more...] about How to Navigate the Ambiguity of a Digital Transformation
How do you know when you've created something valuable? How do you know when your marketing has really hit the mark? It isn't just when your leads increase or your traffic goes up or your inbound links improve. Those are good measures, of course, with tangible business outcomes, but there's another benchmark that I think says even more about your content:. Read more … [Read more...] about Is Your Content Marketing Worth Stealing?