B2B Influencer Marketing Interview: Martin Jones, Cox Communications

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy. … [Read more...]

Social influencer marketing grows following among hotels

When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, … [Read more...]

Tips On Building Brand Awareness Through Influencer Marketing

Have you ever wondered why your competitors' posts are more liked and shared than yours? Both their content and their products aren't as nearly as good as yours and yet, the buzz is constantly created around them Why is that?Well, they've probably … [Read more...]

The Key Influencer Marketing Challenges and How to Overcome Them

Influencer marketing has become the industry's hottest go-to strategy - just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you 'simply cannot live without'. Brands are … [Read more...]

Virgo Health targets influencer marketing

Healthcare communications agency Virgo Health hosted a healthcare marketing event last week, revealing how pharma can tap into the potential of influencer marketing.Held at Virgo and Golin's head offices in London, UK, the event consisted of a … [Read more...]

From A to Z: How to embrace influencer marketing

This article originally appeared on PR Daily in October of 2017. Influencer marketing is growing in popularity. Some marketers can't thrive without a good influencer campaign. Social media communication and blogging have leveled the playing field, … [Read more...]

Want Better Engagement from Influencer Marketing? It’s Time to Go Micro

Brands may still have a few kinks to work out when it comes to measuring accurate ROI from influencer campaigns, but one thing's for sure: Influencers have become a cornerstone of modern social media marketing. A 2018 survey from the ANA showed that … [Read more...]

What’s Next for Influencer Marketing?

Marketers and audiences alike have been captivated by influencers on social media. Who doesn't want recommendations from trustworthy sources? And what brand doesn't want to be the one recommended by influential social media users? Word-of-mouth … [Read more...]

You Ask, I Answer: B2B Influencer Marketing On The Rise

Tammy asks, "Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C." B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well … [Read more...]

Just Getting Started with Influencer Marketing? 6 Things You Should Know

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy. … [Read more...]