All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Read more … [Read more...] about How to Maximize Your Influencer Marketing Investment
3 Tips for Implementing Voice Search Optimization into Your Content Marketing
"Alexa, tell me what trends will take over content marketing this year." "Hey Siri, what should we focus on for our content marketing efforts this year?" "Google, tell me what the content marketing landscape looks like." Many of us have asked Alexa, Siri, Google or any other voice assistant device to tell us the weather or give us information we need in a crunch like how many … [Read more...] about 3 Tips for Implementing Voice Search Optimization into Your Content Marketing
How to Find a Content Marketing Agency to Seriously Grow Your Business
Every week I speak to startup founders, B2B marketers, and consumer brands who are struggling to break through in this crazy and noisy world. They're all looking to find a content marketing agency to help them grow their business. Why? Because they know content marketing has the power to deliver... Read more … [Read more...] about How to Find a Content Marketing Agency to Seriously Grow Your Business
Digital transformation: 5 proven ways to get skeptics on board
Today, we know that digital transformation is no longer a nice-to-have but a requirement in terms of long-term business success. Throughout this year alone, industries have had to completely change how they do business. The notion of digital transformation efforts isn't new, but it can be... Read more … [Read more...] about Digital transformation: 5 proven ways to get skeptics on board
8 Reasons Your Company Needs Content Marketing Strategy
8 Reasons Your Company Needs Content Marketing Strategy Most people still argue whether content marketing is still relevant in 2020. The truth is that content marketing isn't going anywhere, rather it will be the very first choice of entrepreneurs, business owners, managers, and employees to... Read more … [Read more...] about 8 Reasons Your Company Needs Content Marketing Strategy