Axel Springer’s Awin invests in influencer marketing platform Tailify

Awin, the Axel Springer-owned affiliate marketing network formed by the merging of Zanox and Affiliate Window, has made a strategic investment in influencer marketing platform Tailify. The investment is aimed at expanding Awin’s influencer reach and fostering collaboration. “Influencer and affiliate marketing share many characteristics so investing in Tailify was a natural step forward for both businesses,” said Adam Ross, COO of Awin.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.