B2B Influencer Marketing is Becoming a Thing. Why?

B2B influencer marketing is a rising trend—but why? When I think about influencer marketing, I immediately recall beauty bloggers sharing reviews on the latest shampoos or athletes endorsing sports equipment. With showstopping ROI results like the MediaPost report of $6.50 returns for every dollar invested, it’s easy to see why brands have jumped on board.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.