Beyond Paid Influence: How to Create an Earned Influencer Marketing Strategy

For marketers, perhaps the only activity more challenging than defining what you’re selling is convincing customers that your offerings are every bit as good as you say they are. The former requires creating content that clearly articulates why a consumer would enjoy using a particular product or service.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.