If you want to boost your email marketing open rates, look no further than personalization.
According to a recent Constant Contact study of more than 100 billion emails sent in 2014 and 2015, sending more personalized email campaigns can result in open rates being lifted by nearly 150 percent.
This study provides conclusive proof that personalizing the emails you send, so that you’re speaking directly to specific interests and wants of a subscriber, not only strengthens the relationship with subscribers, it results in better campaign performance
Additional data shows that subscriber domain can also influence open rates. For instance, campaigns set to Comcast Cable, Verizon Wireless and Cox Communications email addresses saw the highest open rates, while AOL, Hotmail and Yahoo saw the lowest open rates.
Mobile devices now make up a majority of email opens at 51 percent. In fact, 38.8 percent of emails are now opened on a smartphone while 11.9 percent are opened on a tablet.
Constant Contact has found that three-quarters of subscribers say they will delete an email if they can’t read it on their mobile device,” “When combined with these recent mobile open findings, the conclusion is clear: businesses must have a mobile-first mindset when it comes to their email marketing.