Botting, Influencer Marketing, And Why Marketers Must Look Beyond Vanity Metrics

Keeping up-to-speed with the pace of the industry can become quickly overwhelming, so the idea of automating social media engagement can be tempting for some. Typically, social automation services promise speedy growth in likes, comments, shares and followers. Not only that, but they also allow practitioners to gain in productivity, and free up some time to focus on other – perhaps more rewarding – activities.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.