Building a Keyword-Driven Content-Marketing Strategy Is Key

It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true — keyword-stuffing once helped pages get ranked well, even if the content wasn’t valuable. . Now, that’s not the case. Search algorithms have succeeded at offering the valuable content that people are looking for — which is the main goal of content marketing. That’s why it’s now possible, and even fairly simple, to build a keyword-driven content strategy.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.