Case Study: All Bar One sees brunch sales increase through influencer marketing

UK bar and restaurant chain All Bar One has worked with micro influencer platform Takumi and WPR, a creative agency, to use influencer marketing to boost brunch sales. The pub chain, which has nearly 50 locations across the country, saw a 28 per cent increase in customers brunching at its venues during May this year, following the introduction of a coordinated social media campaign.

About Michael Stuart

Mike's experience in the technology industry is quite extensive, serving both as a designer of complex enterprise applications and as a corporate executive. In his previous life, Mike was founder and CEO of AssetWorks Inc. the industry leader in facility management solutions. Currently living on the Texas coast helping with digital strategies using Amplified Content Marketing.