Content Marketing

It has been working on the refresh for more than a year, and the culmination of consultation is an updated 28-page digital government strategy. Under the strategy, the government has set out three priorities for its services in trying to achieve that goal. These priorities are making all government services digitally available, easily accessible, and people and … [Read more...] about Federal government refreshes digital transformation strategy and expands cyber hub trial

While enterprises throughout the world have embraced the concept of digital transformation, these transitions are often less successful than one would expect. According to a 2020 study from BCG, only 30 percent of transformations met or exceeded their target value and resulted in sustainable... Read more … [Read more...] about Digital transformation: 4 ways to achieve real change

It is easy to take a reductionist view when thinking about digital transformation. Fix enough of the granular systems that run your finance, logistics, marketing, and HR, and you will eventually reinvent yourself — or so the wishful thinking goes. In truth, when an organization is reborn with... Read more … [Read more...] about How to Navigate the Ambiguity of a Digital Transformation

How do you know when you've created something valuable? How do you know when your marketing has really hit the mark? It isn't just when your leads increase or your traffic goes up or your inbound links improve. Those are good measures, of course, with tangible business outcomes, but there's another benchmark that I think says even more about your content:. Read more … [Read more...] about Is Your Content Marketing Worth Stealing?

Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don't fully understand what it means and how it could benefit your business. Let's start with the basics. What Are Influencers? An influencer is someone who has... Read more … [Read more...] about How Influencer Marketing Can Help Your Business Grow