Instagram Influencer Marketing: Engagement Rates Drop

Instagram Influencer Marketing: Engagement Rates Drop Instagram’s engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the…

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Where Do Fortune 500 Companies Stand with Social Media Marketing in 2018?

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AI and Social Media Marketing: What is the Role of AI in Social Media Marketing?

Social media marketing is one of the most effective marketing strategies for digital marketers, and they are a lot of dynamics around it. In the past Social media used to be a platform that we could only share what is on our mind, pictures of ourselves at a particular place and get our friends to like and comment on the photos.

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5 Social Media Marketing Trends That Will Dominate 2019

The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down? In this post, I’ll go through the expected social media trends of 2019.

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6 Social Media Marketing Automation Tools (and How to Use Them Properly)

As your online presence expands, you may find it difficult to maintain your social media responsibilities. And while you should continue to regularly post original content, there are occasions when it’s acceptable to set your marketing efforts on automation mode. In fact, it’s arguable that no successful social media marketing campaign can be done without some sort of automation.

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8 Email Design Trends to Guide Your 2019 Email Marketing Strategy [Infographic]

Are you looking for ways to improve your email marketing strategy? Want to learn the latest design trends you should look to take advantage of to boost engagement? The team from Email Monks share their email design trends for 2019 in this infographic. Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

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How Small Businesses Can Use Influencer Marketing in 2019

Perhaps you’ve wanted to incorporate influencer marketing into your strategy but have been too afraid of the risks. It can seem like a highly competitive industry where only the big companies with huge budgets who treat influencers to lavish trips and extravagant gifts monopolize the attention of those social influencers with over a million followers.

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Social Media Acronyms That All Marketers Should Know

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When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether.
Don’t worry, that’s pretty much how every marketer feels. Social media acronyms are no different…

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Five Notes About Influencer Marketing

Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels.
Below are some further highlights…

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The 19 Best Content Marketing Tools in 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.
There are hundreds of content marketing tools available, some free or cheap and some very expensive. They…

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