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Even social networks are struggling with influencer marketing
March 8, 2019 By
The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor’s platform, Snap’s approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on Instagram. The relationship was covered by the now standard industry “Pay and Pray” model where brands pay influencers in advance without tying the compensation to any concrete performance metrics.
Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic]
March 8, 2019 By
Email marketing remains a key element in any effective outreach strategy, and there are always new trends and developments within email creation that can help you develop more responsive, engaging messages. That’s what this infographic is all about – the team from Connext Digital have put together this listing of key email marketing trends to be aware of in 2019.
Influencer Marketing Tips Going Into 2019
March 8, 2019 By
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies and outline next practical steps.
The Advantage of Influencer Marketing Over Celebrity Endorsements
March 8, 2019 By
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand.
Content Curation: A Beginner’s Guide To Curating Content
March 8, 2019 By
Blog
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Social
Want to become a content curation pro? You’ve come to the right place.
In this guide we’ll teach you how to source and share great content on social media.
Content that your audience will like, comment on, and share with their followers (exposing your brand to a wider…
Ted Rubin on Social Media Marketing Strategy
March 8, 2019 By
On today’s episode of The Barron Report, we are in the studio with Ted Rubin, social media strategist, speaker, and author of several books, including “The Age of Influence: Selling to the Digitally Connected Consumer” to talk about your social media marketing strategy in a ever-changing digital landscape.
2019 B2C Content Marketing Benchmarks, Budgets, and Trends
March 8, 2019 By
Most business-to-consumer (B2C) marketers are seeing improved results from content marketing and plan to increase their spend on it in the year ahead.
Some 55% of B2C marketers say their content marketing efforts are somewhat more successful compared with a year ago, and 29% say their efforts are…
7 content marketing stats you need to know for 2019
March 8, 2019 By
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months to find out what worked better and what needs to be improved.
5 Reasons B2B Companies Should Use Social Media Marketing
March 8, 2019 By
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.
