Influencer Marketing Tips Going Into 2019

Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies and outline next practical steps.

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The Advantage of Influencer Marketing Over Celebrity Endorsements

Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand.

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Content Curation: A Beginner’s Guide To Curating Content

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Want to become a content curation pro? You’ve come to the right place.
In this guide we’ll teach you how to source and share great content on social media.
Content that your audience will like, comment on, and share with their followers (exposing your brand to a wider…

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Ted Rubin on Social Media Marketing Strategy

On today’s episode of The Barron Report, we are in the studio with Ted Rubin, social media strategist, speaker, and author of several books, including “The Age of Influence: Selling to the Digitally Connected Consumer” to talk about your social media marketing strategy in a ever-changing digital landscape.

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2019 B2C Content Marketing Benchmarks, Budgets, and Trends

Most business-to-consumer (B2C) marketers are seeing improved results from content marketing and plan to increase their spend on it in the year ahead.
Some 55% of B2C marketers say their content marketing efforts are somewhat more successful compared with a year ago, and 29% say their efforts are…

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7 content marketing stats you need to know for 2019

How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months to find out what worked better and what needs to be improved.

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5 Reasons B2B Companies Should Use Social Media Marketing

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.

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12 Game-Changing Hacks for Influencer Marketing

Source: UnSplash.com
When it comes to influencers, we as marketers often think like Ross Geller. As a result, what we consider ‘Unagi’ possessed by influencers often turns out to be just another kind of Sushi. We end up falling into the trap of influencers who bring in little value because most…

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The Impact of Artificial Intelligence on Content Marketing

Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures. In this aspect, artificial intelligence (AI) has a prominent place in all the progress made today. AI is the science of machines and computers developing intelligence like humans.

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Is Content Marketing Advertising?

This seems like a simple question to answer, right? But the answer boils down to who you ask and how you define content marketing. Zara Curtis, Director of Content for IAG, says, “no” content marketing is not advertising. Okay, fair enough – after all, the phrase has the word “marketing”, in it so it can’t be advertising, too, right?

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