Content Marketing

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Read more … [Read more...] about Pitching a home run social media marketing campaign or idea for 2021

For all the hype around the push for cloud computing and data-driven strategies, many large and mid-sized companies are still struggling to make the transition to new digital tools. According to a new study from IBM, 60% of 310 CIOs and CTOs in the U.and U.contacted said their "IT modernization program is not yet ready for the future." Worse, almost 1 in 4 said their company … [Read more...] about IBM: Most companies not prepared for digital transformation

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and hundreds of thousands of Google searches conducted in 2020 related to content marketing. The... Read more … [Read more...] about The Top 20 Content Marketing Hashtags, Topics, and Searches

Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it.SEM and branding are just better together. Here's why.Many moons ago, I ran paid search for Gateway Computers.We did a good job.In fact, we did such a good job that the ROI... Read more … [Read more...] about Search Engine Marketing Works Better With Branding

There's an ancient parable about a group of blind men examining an elephant, and trying to work out what sort of creature it really is. Each touches the elephant in a different place: the trunk, the tusk, the leg, the tail, and so on. Each comes to a radically different conclusion about what sort of animal they're dealing with. Read more … [Read more...] about The 10 Digital Transformation Journeys of the Telco