Content Marketing

Is the creative industry ready for the four-day week?As the evidence in favour of the four-day work week mounts up, we speak to agencies large and small about why they won't be returning to the norm At one time, the prospect of a four-day work week - followed by three blissful days of... Read more … [Read more...] about Is the creative industry ready for the four-day week?

What does it really mean to be called "professional"? Is it someone who does what they're told, who sticks around after hours, and leaves their personal life at the door?Chances are that being told a person "behaves professionally" or is "a true professional" is a compliment in this world. Acting... Read more … [Read more...] about Inside the movement redefining and resisting professionalism

Opinions expressed by Entrepreneur contributors are their own. According to a recent survey conducted by job site Monster, more than one in four (26%) U.S. workers would rather undergo a root canal procedure than work in their offices five days a week. Additionally, nearly two in five... Read more … [Read more...] about 26% of U.S. Workers Would Rather Undergo a Root Canal Than Follow This Workplace Policy

I recently heard an acquaintance confess that they missed the physical workplace for what seemed like a silly reason: to meet people outside of dating apps. They worried they were now confined to the dating-app universe, stuck in an ecosystem designed for snap judgments. They also worried about... Read more … [Read more...] about What the Return-to-Office Debate Means for Single People

Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up because you're flat out of ideas. Another challenge? Your creation has to satiate even the most finicky eaters. Read more … [Read more...] about Three Ways to Use Google Trends for SEO in Your Content Marketing