Souce Internet users spend an average of 135 minutes per day on social media. Thence, marketers have shifted their major part of marketing strategy on social media platforms. However, Influencer marketing has become one of the most effective ways to … [Read more...]
The inherent disparity between TV and influencer marketing regulation needs to be fixed
November 17, 2018 By
Recently, the ASA put out guidelines which, in their words "help social influencers stick to the rules by making clear when their posts are ads."While I welcome anything that will help drive transparency in the market, I think there is a massive … [Read more...]
Influencer Marketing Tips to Increase Exposure
November 17, 2018 By
If a person demonstrates passion and knowledge, they're much more likely to gain traction with people who share their interests and become influential in that respect. Everyone influences someone, so we all have a place to start. And from the start … [Read more...]
Even social networks are struggling with influencer marketing
November 17, 2018 By
The following is a guest post from Gil Eyal, CEO and co-founder of HYPR Brands. Aside from the fact that they used a competitor's platform, Snap's approach was fairly standard. Snap hired social media star Luka Sabbat to promote Snap Spectacles on … [Read more...]
B2B Influencer Marketing Interview: Whitney Magnuson, IBM
November 17, 2018 By
We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy. Read more … [Read more...]
How to Plan a Successful Influencer Marketing Strategy in 2019
November 17, 2018 By
We're almost at the end of 2018 and this is a good time reevaluate your marketing strategies to make sure that you're all set for next year. Influencer marketing has evolved a lot in the last few years. And by 2020, the global spend on influencer … [Read more...]
Yahoo Just Launched Live Programming on The Roku Channel
November 1, 2018 By
Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports. Live, daily and long-form programming will be available on "Yahoo," a service on The Roku Channel, an ad-supported … [Read more...]
99 Collaboration Tools You Should Know in 2019
October 31, 2018 By
Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone … [Read more...]
