The ROI of Influencer Marketing

Influence marketing is all the rage now, and it's fairly easy to understand why, as brands struggle to get their own organic and even paid content out to their target audiences. I recently explained 5 reasons to work with an influencer, which details … [Read more...]

Instagram Influencer Marketing: Engagement Rates Drop

Instagram Influencer Marketing: Engagement Rates Drop Instagram's engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 … [Read more...]

Influencer Marketing Lessons from Fashion Nova and Zara

LONDON, United Kingdom — Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. However, some fashion brands have been more successful than others, with Fashion Nova, Zara, KKW Beauty and … [Read more...]

How Small Businesses Can Use Influencer Marketing in 2019

Perhaps you've wanted to incorporate influencer marketing into your strategy but have been too afraid of the risks. It can seem like a highly competitive industry where only the big companies with huge budgets who treat influencers to lavish trips … [Read more...]

You Ask, I Answer: How to Evaluate Influencer Marketing Software?

Jim asks, "What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches." Influencer marketing software has to fulfill at least one of three functions: Identification - finding influencers through … [Read more...]

The Ultimate Guide to Influencer Marketing for 2019

Preparing to move into another year, it is time to evaluate our marketing strategies. What has worked for you and what hasn't. And, I can tell you NOW Influencer Marketing will DOMINATE the online business arena. When I notice the tide turning … [Read more...]

IBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model

A new content marketing platform is tapping artificial intelligence to match brands with content creators—but it doesn't consider itself to be in the influencer business.Built on technology from IBM Watson, the startup Props announced on Thursday … [Read more...]

Influencer marketing needs to clean up its act in 2019

If you can't help but roll your eyes when you hear the word 'influencer' then trust me, you're not alone. Earlier this year, one of the biggest social media influencers in the world told his colleagues to get a real job. So, does this mean the end is … [Read more...]

YouTube’s Influencer Marketing Phenomenon [New Study]

YouTube's Influencer Marketing Phenomenon [New Study] If you've not yet seen a YouTube microinfluencer unbox a mystery slime box or a nanoinfluencer review squishies from a Dollar Store haul, let's face it... you've lost a step. But can … [Read more...]

Does Influencer marketing really work?

Yes, if you do it right. Hint: when you hire an Influencer, ask THEM to recommend the best way they can influence for you rather than telling them what to do. PS/I also recommend to read Interview Influencers with Style.. My 2019 predictions for the … [Read more...]