For years, travel companies relished in travel's popularity. Yet the dramatic effects of the pandemic have caused some travel brands to shrink back, their business' progress on the line. Travel ad spend plummeted by a shocking 60% in 2020. This reduction creates the perfect opportunity to get out there and become the go-to resource for travel-related updates as the world … [Read more...] about The Ultimate Guide to Travel Influencer Marketing
Content Marketing
Confused by content marketing? It’s simply about great storytelling
SuppliedAndrea Stevens says developing content (aka 'stories') is a great way for businesses to build connection, familiarity, trust and empathy with your target audiences.OPINION: Content marketing is nothing new. The concept has been around a while, but the words are often bandied about as a... Read more … [Read more...] about Confused by content marketing? It’s simply about great storytelling
SEO and Content Marketing: The Chicken and The Egg of Online Marketing
You know that SEO and content marketing go hand-in-hand. But, you might ask yourself, to what extent should SEO, or search engine optimization, drive your content decisions? We face this decision in a lot of different ways when we create blog posts for Spring Insight or for our clients. One... Read more … [Read more...] about SEO and Content Marketing: The Chicken and The Egg of Online Marketing
4 Tips To Help You Successfully Run A Social Media Marketing Campaign
What does it take to have a successful social media marketing campaign for a business?Social media seems to be everywhere. Therefore, it makes social media a fertile ground for brands looking to market online.However, social media marketing takes many forms.Now, it is fast becoming one of the... Read more … [Read more...] about 4 Tips To Help You Successfully Run A Social Media Marketing Campaign
Apartments.com retools digital strategy for pandemic rentals and beyond
Apartments.com is bringing back their Jeff Goldblum-led ads in a new campaign that engages renters on digital channels and through the company's 3D tour experience. You might recall when Apartments.com first introduced Goldblum's starring role as Brad Bellflower, inventor of the "Apartminternet"... Read more … [Read more...] about Apartments.com retools digital strategy for pandemic rentals and beyond