Is Content Marketing Advertising?

This seems like a simple question to answer, right? But the answer boils down to who you ask and how you define content marketing. Zara Curtis, Director of Content for IAG, says, “no” content marketing is not advertising. Okay, fair enough – after all, the phrase has the word “marketing”, in it so it can’t be advertising, too, right?

Read more

Top 20 Best Social Media Marketing Tools

Do you manage your own social media marketing or the social selling strategy for another company? Are you hoping to launch a successful social media campaign? The process can be pretty overwhelming. Between producing content on a multitude of social media platforms, publishing at the right times, interacting with followers, and more, it can seem like a full-time job in itself.

Read more

Instagram Influencer Marketing: Engagement Rates Drop

Instagram Influencer Marketing: Engagement Rates Drop Instagram’s engagement rates dropped precipitously this week as a result of an API change.Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the…

Read more

Where Do Fortune 500 Companies Stand with Social Media Marketing in 2018?

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.

Read more

AI and Social Media Marketing: What is the Role of AI in Social Media Marketing?

Social media marketing is one of the most effective marketing strategies for digital marketers, and they are a lot of dynamics around it. In the past Social media used to be a platform that we could only share what is on our mind, pictures of ourselves at a particular place and get our friends to like and comment on the photos.

Read more

5 Social Media Marketing Trends That Will Dominate 2019

The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down? In this post, I’ll go through the expected social media trends of 2019.

Read more

6 Social Media Marketing Automation Tools (and How to Use Them Properly)

As your online presence expands, you may find it difficult to maintain your social media responsibilities. And while you should continue to regularly post original content, there are occasions when it’s acceptable to set your marketing efforts on automation mode. In fact, it’s arguable that no successful social media marketing campaign can be done without some sort of automation.

Read more

8 Email Design Trends to Guide Your 2019 Email Marketing Strategy [Infographic]

Are you looking for ways to improve your email marketing strategy? Want to learn the latest design trends you should look to take advantage of to boost engagement? The team from Email Monks share their email design trends for 2019 in this infographic. Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

Read more

How Small Businesses Can Use Influencer Marketing in 2019

Perhaps you’ve wanted to incorporate influencer marketing into your strategy but have been too afraid of the risks. It can seem like a highly competitive industry where only the big companies with huge budgets who treat influencers to lavish trips and extravagant gifts monopolize the attention of those social influencers with over a million followers.

Read more

Social Media Acronyms That All Marketers Should Know

Blog
/
Social

When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether.
Don’t worry, that’s pretty much how every marketer feels. Social media acronyms are no different…

Read more