with amplified content marketing
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies and outline next practical steps.
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand.
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Want to become a content curation pro? You’ve come to the right place.
In this guide we’ll teach you how to source and share great content on social media.
Content that your audience will like, comment on, and share with their followers (exposing your brand to a wider…
On today’s episode of The Barron Report, we are in the studio with Ted Rubin, social media strategist, speaker, and author of several books, including “The Age of Influence: Selling to the Digitally Connected Consumer” to talk about your social media marketing strategy in a ever-changing digital landscape.
Most business-to-consumer (B2C) marketers are seeing improved results from content marketing and plan to increase their spend on it in the year ahead.
Some 55% of B2C marketers say their content marketing efforts are somewhat more successful compared with a year ago, and 29% say their efforts are…
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months to find out what worked better and what needs to be improved.
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses.
Source: UnSplash.com
When it comes to influencers, we as marketers often think like Ross Geller. As a result, what we consider ‘Unagi’ possessed by influencers often turns out to be just another kind of Sushi. We end up falling into the trap of influencers who bring in little value because most…
Gone are the times when nearly everything was done manually, and now we are living in a time in which a lot of work is taken over by software, machines, and various automatic procedures. In this aspect, artificial intelligence (AI) has a prominent place in all the progress made today. AI is the science of machines and computers developing intelligence like humans.
This seems like a simple question to answer, right? But the answer boils down to who you ask and how you define content marketing. Zara Curtis, Director of Content for IAG, says, “no” content marketing is not advertising. Okay, fair enough – after all, the phrase has the word “marketing”, in it so it can’t be advertising, too, right?
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