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Email Marketing Mistakes to Avoid

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1. Send plain text emails Send plain text emails. I see people sending follow up emails that have nothing valuable for the reader. In order to prevent your emails from going into the spam box, don’t keep emailing people who aren’t opening up your emails. Find the people who consistently open and click your emails and send them VIP content or give them early access to new … [Read more...] about Email Marketing Mistakes to Avoid

Keller Williams switches to Gmail for its 93000 agents

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One of the largest real estate franchises, Keller Williams, moves to Google business apps for its 93000 agents. The realty is transitioning its agents to Internet-based Google email, calendar, storage and collaboration software. Ensuring that agents could access their work and collaborate from any device was a big factor in the move (pun intended). Google Apps for Business … [Read more...] about Keller Williams switches to Gmail for its 93000 agents

Use Buyer Intent to Write Better Copy

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How marketers create content Most of the time the process probably looks like this. You conduct keyword research, pick few you think might do, create personas you’d be writing for, come up with exact topics and then, set off to write. In other words, you create content based on what you think your audience wants. Right? Buying behavior Understanding how people actually buy … [Read more...] about Use Buyer Intent to Write Better Copy

Affluents Want Emails from Luxury Brands

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Emails may be the best way to reach an affluent  inbox, with 49% of respondents saying they had or were likely to opt in to receiving emails from a luxury brand. However, digital didn’t appear to play a major role in US affluent internet user research or purchase processes when buying luxury items. Just 22% of respondents said they researched online and then purchased … [Read more...] about Affluents Want Emails from Luxury Brands