All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Read more … [Read more...] about How to Maximize Your Influencer Marketing Investment
Influencer marketing has become the industry's hottest go-to strategy - just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you 'simply cannot live without'. Brands are investing big budgets in influencer marketing,... … [Read more...] about The Key Influencer Marketing Challenges and How to Overcome Them
Amazon is making a new move into influencer marketing offering Youtube, Twitter, and Instagram influencers the option to set-up a simple storefront on Amazon.com. Social media stars can send their audience to these storefronts to buy recommended products. The store comes with an easy-to-remember vanity URL—especially useful for YouTubers who often promote … [Read more...] about Will Amazon Dominate Influencer Marketing Too?
Stories can provide value to customers Self-directed buyers are relying on the content they read online to lead their purchasing decisions, and because of the amount of content today, that also means that creativity and storytelling are an incredibly important part of creating content that connects your customers to your brand. Your Story with Business Value by … [Read more...] about Why Storytelling Content Marketing
Interacting with influencers has many benefits, including: Awareness Traffic Expert feedback If you want influencers to share your content, promote your brand and bring up your product in their conversations and presentations, you first have to find them. Influencers typically share keys traits, … [Read more...] about Influencer Marketing for Content ROI